Preliminary public information for, subject to change:
Preliminary info last published 18/03-19

Writing Innovation Studio

Course info
Language:
English
ECTS points:
7.5
Course code:
KBWRINS1KU
Offered to guest students:
yes
Offered as a single subject:
yes
Price (single subject):
10625 DKK (incl. vat)
Programme
Level:
MSc. Master
Programme:
Master of Science in Information Technology (Digital Innovation and Management)
Staff
Course semester
Semester
Forår 2020
Start
27 January 2020
End
31 August 2020
Abbreviation
20201
Exam
Abstract

The goal of the course is to enable students to become better writers mastering a variety of text-genres - academic as well as commercial.

Description

Writing is an essential craft. Yet few, except professional writers, take the time to develop this skill. Writing clear, concise, and compelling arguments–knowing how to construct and tell a persuasive story–is crucial across industry and the digital world. Well-designed narratives can change the fortunes of a product, community, or company.

This is a practice-based course that will provide students with a set of word crafting tools and an online studio space to explore how to write for the public, industry colleagues, executive management, and academic specialists. Students will gain experience in creative writing techniques and storytelling, along with tools for working with diverse empirical data. They will learn how to transform given research material and ideas into compelling texts in a variety of formats, from press releases and executive summaries, to podcasts and editorial blog posts.

Emphasis is on written communication, but spoken and visual communication skills will also be included. Students will learn how to present and write for both conventional text, and a range of multimedia and digital platforms.

Intended learning outcomes

After the course, the student should be able to:

  • Identify reliable, trustworthy empirical and scientific data, in contrast to unreliable or non-scientific data
  • Summarise the key arguments in an extended academic text
  • Apply literary writing skills, such as Point of View shifts and Storytelling approaches, to academic writing
  • Demonstrate competent and clear written communication in an extended piece of writing
  • Analyse and reflect on the effectiveness of different writing techniques for different written formats
  • Apply and reflect upon an innovative writing technique in a chosen written format
Ordinary exam
Exam type:
C: Written report, internal (7-trinsskala)
Exam variation:
C: Submission of written work
Exam description:

The exam report will constitute a portfolio of 4 selected pieces of writing completed during the course, plus a critical analysis that reflects on the techniques applied in the writing.