Official course description, subject to change:

Preliminary info last published 2/02-22
Course info
Language:
English
ECTS points:
7.5
Course code:
BBDIPLA1KU
Participants max:
30
Offered to guest students:
no
Offered to exchange students:
no
Offered as a single subject:
no
Programme
Level:
Bachelor
Programme:
BSc in Global Business Informatics
Staff
Course semester
Semester
Efterår 2024
Start
26 August 2024
End
24 January 2025
Exam
Exam type
ordinær
Internal/External
ekstern censur
Grade Scale
7-trinsskala
Exam Language
GB
Abstract

The course provides students with an understanding of how to build and manage digital platforms. Students will apply contemporary theories from innovation, management, and information systems journals to conceptualize digital platform solutions.  

Description

The most valuable and profitable organizations in the world are platform organizations. In this context, digital platforms play a central role as they are the technical means of private and public organizations in creating and delivering value. Digital platforms can be understood as network-promoting technology architectures that support value co-creation among interdepended stakeholders. In so doing, digital platform owners need to consider and execute strategic platform design, modularity, and third-party management to achieve their organizational goals, and thus, become successful long term. As such, this course draws on innovation, management, and information systems research to provide course participants with critical thinking abilities and an understanding of the challenges and opportunities in building and managing digital platforms in digital economies.

The course will cover:

The strategy, innovation, and competitive dynamics of digital platforms in digital economies,

The principles of building digital platforms,

The strategic design and management of platform architecture and third parties under different governance rules,

Tactics for stimulating digital platform growth

New technology trends impacting digital platforms in various ways (e.g., distributed ledger systems),

The challenges of platform organizations in ever-changing digital economies.


Formal prerequisites
Intended learning outcomes

After the course, the student should be able to:

  • Apply key theories and concepts of digital platforms operating in digital economies
  • Analyze technological trends and explain the implications for digital platforms
  • Discuss and critically reflect on applied digital platform theories and findings
  • Conceptualize a digital platform solution based on theoretical foundations taught in the course
Ordinary exam
Exam type:
D: Submission of written work with following oral, External (7-point scale)
Exam variation:
D2G: Submission for groups with following oral exam supplemented by the submission. Shared responsibility for the report.