Introduction to Service Design
AbstractThe course introduces the student to the basic principles, methods and tools of service design. The focus is specially design of services with digital components. Lectures, case studies and hands-on exercises will be used to learn to identify service design opportunities through understanding of stakeholder requirements and needs, and for using service design methods for co-design and evaluation of services with digital components.
The course educates professionals who can manage complex design processes of digital services in all phases of digital transformation of public and private sector, and in networks of actors. The student will learn service thinking, service design methods and tools, and to apply those in a service design project. The course covers subjects related to digitalization of services, including service dominant logic, service design methods and tools, service innovation, and specific design approaches that can be used in service design project.
Formal prerequisitesThis course is required for all students enrolled in Service Design specialization.
Intended learning outcomes
After the course, the student should be able to:
- Account for and apply basic Service Design thinking, related theories, methods and tools.
- Recognize essential characteristics of services.
- Describe the role of digitalization in services.
- Identify and analyze elements of service ecosystems.
- Design, analyse and evaluate services using a suitable variety of service design methods and tools.
- Connect design results with related analyses, and account for service optimization opportunities.
Ordinary examExam type:
C: Submission of written work, External (7-point scale)
C1G: Submission of written work for groups