Introduction to Service Design (Spring 2020)

Abstract

The course introduces the student to the basic principles, methods and tools of service design. The focus is specially design of services with digital components. Lectures, case studies and hands-on exercises will be used to learn to identify service design opportunities through understanding of stakeholder requirements and needs, and for using service design methods for co-design and evaluation of services with digital components.

Description

The course educates professionals who can manage complex design processes of digital services in all phases of digital transformation of public and private sector, and in networks of actors. The student will learn service thinking, service design methods and tools, and to apply those in a service design project. The course covers subjects related to digitalization of services, including service dominant logic, service design methods and tools, service innovation, and specific design approaches that can be used in service design project.

Formal prerequisites

This course is required for all students enrolled in Service Design specialization.

Intended learning outcomes

After the course, the student should be able to:

• Account for and apply basic Service Design thinking, related theories, methods and tools.
• Recognize essential characteristics of services.
• Describe the role of digitalization in services.
• Identify and analyze elements of service ecosystems.
• Design, analyse and evaluate services using a suitable variety of service design methods and tools.
• Connect design results with related analyses, and account for service optimization opportunities.

Learning activities

Teaching consists of lectures, individual and group exercises, and case based exercises.

Course literature

The course literature is published in the course page in LearnIT.

Student Activity Budget

Estimated distribution of learning activities for the typical student

• Preparation for lectures and exercises: 15%
• Lectures: 15%
• Exercises: 15%
• Project work, supervision included: 25%
• Exam with preparation: 30%

Ordinary exam

Exam type:
C: Submission of written work, external (7-trinsskala)
Exam variation:
CG: Submission of written work for groups.

Time and date