E-business og iværksætteri
AbstractThis course provides an introductory overview of the necessary analysis, activities, and challenges that need to be addressed in order to assess the business value of an idea and take it to market.
Successful digital design is dependent on the balance of three properties of the design result: (1) desirability – the design is something that people find meaningful; (2) feasibility – the design is technically feasible, and utilizes new possibilities that digital technology offers; and (3) viability – the design provides a viable business case. Essential to any digital design,
the course in e-business and entrepreneurship provides a base for students to cover the business viability in design projects with a focus on entrepreneurial businesses.
The course is especially suitable for students who already have a business idea.
As the course provides only an introductory overview, it will not in itself give sufficient basis for taking a business idea to market successfully, but it will establish if the product/service is desirable and viable.
Students having a business idea they wish to commercialize are invited to explore and develop their business idea in their bachelor thesis, drawing on the methods and models introduced in this course.
The course covers the following areas
- Introduction to entrepreneurship
- Building an entrepreneurial team
- Recognizing opportunities and generating ideas
- Developing and defining a customer segment and value proposition
- Development of an overall sustainable business model
- Industry and Competitor Analysis
- IPR and legal
- Getting financing and/or funding
- Outlining a business plan
- Global business potential
- The winding roads of entrepreneurship presented in case stories
- Introduction to business pitch
Intended learning outcomes
After the course, the student should be able to:
- Apply and reflect upon the entrepreneurial process.
- Discuss the outline of a business and implementation plan for a new e-business concept or idea.
- Asses the viability, profitability and risk of a business model, including legal issues and financing and cash flow considerations.
- Analyse a business opportunity and present it as an elevator pitch.
Ordinary examExam type:
D: Submission of written work with following oral, external (7-trinsskala)
D2G: Submission of written work for groups with following oral exam supplemented by the work submitted.
The written work consists of an 8-10 page report that presents the key points of a business plan, highlighting the most important findings from each of the analyses’ presented in the course (see intended learning outcomes).
The written work is undertaken in groups of four or five. Scope of the report: Max 10 pages. Additional information may be put in appendices. The students cannot expect the examiners to have read the appendices, and the appendix will not be considered in the assessment. The appendices serve as reference for readers with special interest in understanding more details about specific points made in the report.
Exam is 20 min per student including evaluation and feedback.
Group exam type: Mixed 1
The oral exam is individual, each student starts with a 4-5 minute elevator pitch presenting the business case. The exam assessment is based on the student’s capability to fulfill the intended learning outcomes listed above in the report, in the elevator speech, and in the quality and preciseness of the answers obtained during the questioning at the exam.