E-business og iværksætteri
AbstractThis course provides an introductory overview of the necessary analysis, activities, and challenges that need to be addressed in order to assess the business value of an idea and take it to market.
Successful digital design is dependent on the balance of three properties of the design result: (1) desirability – the design is something that people find meaningful; (2) feasibility – the design is technically feasible, and utilizes new possibilities that digital technology offers; and (3) viability – the design provides a viable business case. Essential to any digital design,
the course in e-business and entrepreneurship provides a base for students to cover the business viability in design projects with a focus on entrepreneurial businesses.
The course is especially suitable for students who already have a business idea.
As the course provides only an introductory overview, it will not in itself give sufficient basis for taking a business idea to market successfully, but it will establish if the product/service is desirable and viable.
Students having a business idea they wish to commercialize are invited to explore and develop their business idea in their bachelor thesis, drawing on the methods and models introduced in this course.
The course covers the following areas
- Introduction to entrepreneurship
- Building an entrepreneurial team
- Recognizing opportunities and generating ideas
- Developing and defining a customer segment and value proposition
- Development of an overall sustainable business model
- Industry and Competitor Analysis
- IPR and legal
- Getting financing and/or funding
- Outlining a business plan
- Global business potential
- The winding roads of entrepreneurship presented in case stories
- Introduction to business pitch
Intended learning outcomes
Efter kurset skal den studerende være i stand til:
- Apply and reflect upon the entrepreneurial process.
- Discuss the outline of a business and implementation plan for a new e-business concept or idea.
- Asses the viability, profitability and risk of a business model, including legal issues and financing and cash flow considerations.
- Analyse a business opportunity and present it as an elevator pitch.
The course consists of lectures, exercises/case work/group presentations and home work.
Each group selects a business idea/opportunity to work with. The business ideas/opportunities should be concepts or new business ideas which can be analyzed for feasibility and worked on, modified, or potentially discarded and replaced, throughout the course, leading to an outline of the business and implementation plan for the opportunity finally selected, which is presented at the exam with a recommendation on how to proceed with the idea and bring it to market, covering all the intended learning outcomes listed above.
Each group presents their findings during the course and receives feedback. Based on the feedback the groups update and hand in their final report. Lectures are based on dialogue; Students are expected to participate actively and discuss ideas and concepts debated during the lectures.
Mandatory activitiesIt is mandatory to participate in the pitch session. If this is not possible, the student hands in an individual video of 3-minutes in the form of an oral pitch.
Den studerende får karakteren NA (ikke godkendt) ved den ordinære eksamen, hvis de obligatoriske aktiviteter ikke er godkendt, og den studerende bruger et eksamensforsøg.
The course literature is published in the course page in LearnIT.
Ordinary examExam type:
D: Submission of written work with following oral, external (7-trinsskala)
D2G: Submission of written work for groups with following oral exam supplemented by the work submitted.
The written work consists of an 8-10 page report that presents the key points of a business plan, highlighting the most important findings from each of the analyses’ presented in the course (see intended learning outcomes).
Scope of the report: Max 10 pages. Additional information may be put in appendices. The students cannot expect the examiners to have read the appendices, and the appendix will not be considered in the assessment. The appendices serve as reference for readers with special interest in understanding more details about specific points made in the report.
The oral exam is a mix between group and individual exam. The exam starts with a group pitch of 10 minutes (groups of 4) or 12 minutes (groups of 5). After the group pitch, all students have individual examinations of 18 minutes (including evaluation and feedback).
The exam assessment is based on the student’s capability to fulfil the intended learning outcomes listed above in the report, in the group pitch, and in the individual exam.
- The written work is undertaken in groups of four or five.