Official course description:

Full info last published 15/11-22
Course info
ECTS points:
Course code:
Participants max:
Offered to guest students:
Offered to exchange students:
Offered as a single subject:
Price for EU/EEA citizens (Single Subject):
10625 DKK
BSc in Global Business Informatics
Course manager
Part-time Lecturer
Part-time Lecturer
Course Academic Responsible
Associate Professor, Head of study programme
Course semester
Forår 2023
Summer 2023
10 July 2023
25 August 2023
Exam type
ekstern censur
Grade Scale
Exam Language

The course is for students looking for an introduction to entrepreneurship, to develop business understanding and learn the startup development processes. 

Students will be given a toolbox of academic frameworks and models to develop business in multiple situations and propose strategic changes to overcome them. Through case studies and group work the students will become familiar with business language which will help to build a bridge between business and technology.

The course is an iteration of the Business Foundation course. This means you cannot register for this course if you have passed the Business Foundations course and vice versa.


In order to support a business with effective IT based solutions or processes, it is necessary to understand what the business is doing and how it is done. The aim of this course is to provide the student with an insight of business development, business management and introduce business vocabulary.

The course will provide students with a framework to analyse a business to understand its competitive position. As such the students will read and reflect on classic as well as new management theories and use these in own startup projects or provided case studies. The aim of the course is to sharpen the students’ analytical skills within the field of business management.

A broad selection of classic management theories will be presented and discussed related to both the public and private sector. Some new theories will be presented e.g. Business Model Canvas, such that students are aware of the new trends.

  • Introduction to business strategy 
  • Circular approach to startup development 
  • The external environment 
  •  Business systems and the value chain 
  •  Product portfolio 
  • Customer orientation 
  • Public management 
  • Financial resources 
  • Strategic positioning
Formal prerequisites
Intended learning outcomes

After the course, the student should be able to:

  • Describe different perspectives on business strategy
  • Relate different competitor based strategies to different situations
  • Perform a stakeholder analysis
  • Create a simple marketing plan using the taught concepts
  • Describe and apply common external and internal financial concepts (e.g. EBIT, P/E)
  • Critically analyse and implement both qualitative and quantitative data for startup development
Learning activities

The course will consist of lectures and exercises under supervision. The exercises will be practical application of taught theories. The cases used will be based on startups that students will develop, or on other companies. Students will be expected to conduct interviews or other methods for data collection outside of the lectures and exercises. Collected data will be used for learning customer needs and will enhance the learning of critical analysis.

Course literature

Strategic Management Awareness and Change 8th edition by John Thompson, Jonathan Scott and Frank Martin

Student Activity Budget
Estimated distribution of learning activities for the typical student
  • Preparation for lectures and exercises: 40%
  • Lectures: 15%
  • Exercises: 15%
  • Assignments: 5%
  • Project work, supervision included: 5%
  • Exam with preparation: 20%
Ordinary exam
Exam type:
C: Submission of written work, External (7-point scale)
Exam variation:
C22: Submission of written work – Take home
Exam submission description:
Individual take-home exam.
Take home duration:
3 days

Exam type:
C: Submission of written work, External (7-point scale)
Exam variation:
C22: Submission of written work – Take home
Exam submission description:
Individual take-home exam.
Take home duration:
3 days

Time and date