IT-Universitetet i København
 
  Tilbage Kursusoversigt
Kursusbeskrivelse
Kursusnavn (dansk):B28 Mobile Business Strategy - at skabe overskud fra den trådløse revolution 
Kursusnavn (engelsk):B28 Mobile Business Strategy - Making Profits from the Wireless Revolution 
Semester:Forår 2010 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:http://www.itu.dk/courses/EB28/F2010/blog 
Min. antal deltagere:15 
Forventet antal deltagere:25 
Maks. antal deltagere:50 
Formelle forudsætninger: B1 Strategic and tactical tools for e-business, or similar course 
Læringsmål: This course provides leaders and managers of the future with an understanding of mobile e-commerce technologies, usage trends, and the current and predicted market setting. The class will teach students to analyze market situations for opportunities,
To create marketing and management plans to take advantage of m-business opportunities, and to model new e-business strategies that leverage the unique qualities of mobile commerce. Through lectures and scenario-based lessons, students will learn to identify and plan m-business strategic initiatives. The course will enable students to create strategies for profiting from the exploding wireless e-business market.

After the course, students will be able to
demonstrate firm understanding of principles and practice of mobile business
demonstrate firm understanding of dominant basic wireless technologies and their
commercial applications
analyze market situations for opportunities
create marketing and management plans to take advantage of m-business
opportunities
model new e-business strategies that leverage the unique qualities of mobile
commerce.
 
Fagligt indhold: The world is going mobile. With over 4 billion mobile phone subscription, 335 million mobile broadband users, and 139 million smart phones sold in 2009, the world is going mobile. This has significant impacts for the way businesses conduct all aspects of their business: sales and marketing, operations, designing mobile product offerings, etc.
This course will teach students about the qualities of the mobile society and how they can impact business strategy – the opportunities, the threats, and the ways to take advantage of a fledgling technology to maximize profits. The course will mix theory and textbook study. Students will develop their strategic planning skills by creating strategies to generate business value from hypothetical scenarios.
The course provides an understanding of consumer preferences, mobile commerce applications, technologies, mobile business models, and tactics for developing strategic initiatives and plans. The course will take a multifaceted approach, looking at selling mobile services and products, using mobile services to complement existing business offerings, and managing strategies within a complicated network of technology and service providers.
 
Læringsaktiviteter:12 forelæsninger + lejlighedsvis øvelser i forbindelse med undervisningen

12 X 3 lessons
10 X 3 exercise lessons
 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Intern censur

Internal examiner, 7-point marking scale. 20 minute oral exam per student.  

Litteratur udover forskningsartikler: M-Commerce: Technologies, Services, and Business Models by Norman Sadeh, Wiley 2002

Second text to be announced
 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Onsdag 09.00-12.00 Forelæsning ITU 4A22
Onsdag 13.00-16.00 Øvelser ITU 4A22

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2010-06-01 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2010-06-02 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2010-06-03 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere