IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):Innovation, konceptudvikling og projektstyring 
Kursusnavn (engelsk):Innovation, Concept Development and Project Management 
Semester:Efterår 2010 
Udbydes, digital design og kommunikation (ddk) 
Omfang i ECTS:7,50 
Min. antal deltagere:12 
Forventet antal deltagere:60 
Maks. antal deltagere:72 
Formelle forudsætninger:It is a requirement that you have taken the course Interaction Design or that you have similar
qualifications, i.e.that your are able to:
- Plan and carry out minor design projects.
- Use a variety of analysis and design methods relevant for interactive products.
- Identify and reflect on a number of theoretical issues related to exploratory design processes.  
Læringsmål:After the course the student should be able to:

- Describe and discuss the facets of a concept development process, from initial thoughts about your product until it is launched in a market.

- Develop digital concepts where the ideas, business cases, expressions and user experience come together.

- Translate the ideas into thoroughly prepared concepts that are orally convincingly presented to a customer panel, backed up by a business plan on paper which evaluates their concept from a commercial, design, and market perspective.

- Master and explain ways to develop and sharpen ideas for digital products and services.  
Fagligt indhold:The course objectives are practical and theoretical knowledge about innovation, project management, and concept and business development.

A substantial part of the course consists of a concept development process. You will plan and develop a concept idea from start to finish in small project teams. All facets must be reviewed from the initial idea development phase to the creation of a sound business case for launching / marketing of your idea in competitive market.

One of the biggest challenges in working with digital solutions is the innovation needed in terms of product development, services and business cases. Working with innovation and concept development requires a broad range of skills including business understanding, design, marketing, project management, social science methods and product development.

On this course we will deal with all the skills needed to develop innovative digital solutions. The goal is that students acquire the tools to concept develop digital projects ensuring that they match the special opportunities and conditions related to interactive media.

After the course, the students will thus have acquired:

- A theoretical, methodological and analytic insight into innovation, project management, and business and concept development.

- Skills enabling them to present, argue and justify the use of theories and methods for business and concept development.

- Skills enabling them to designate specific characteristics, weaknesses and forces of different concepts, as well as critically analyzing and evaluating a concept from a commercial as well as from design and market perspectives. 
Læringsaktiviteter:14 ugers undervisning bestående af forelæsninger og øvelser

The course consists of 14 weeks of lectures containing presentations by the teacher and students, working with cases and supervision. Exercise classes contain working with practical exercises, group formation and working with projects. Work on the project report (business plan + reflective addendum) is done in groups of at least four members.

The learning activities on this course include presentations, discussion, exercises and a final project in groups.
At the end of the course there will be a seminar in which all groups will present their idea to a customer panel consisting of profiles from Danish businesses.
All exercises, including the final report writing, are to be done in groups.

The course ends with the handing in of an academic reflection report of 20-25 pages (business plan + reflective addendum) as well a carefully designed oral presentation intended to make the concept and business idea as attractive as possible to potential partners and investors.


Se hvordan undervisningen er tilrettelagt her:
link til skemaoplysninger
Skemaoplysningerne vil være tilgængelige fra kort før semesterstart.

See the schedule here:
link to the time table
The schedule will be available shortly before the beginning of the term.

Information om studiestruktur
This course is part of DDKs compulsory modules which you can find described here:
DDK study structure

To become M.Sc. in DDK, you must pass DDK’s compulsory modules and also undertake a 22.5 ECTS specialization and two 7.5 ECTS electives.

NB! Course restriction!
Note that this course was offered with the title Concept Development of Multimedia Productions until the spring semester 2009- the two courses are identical and thus block each other. This means that you cannot take this course if you have the Concept Development of Multimedia Productions.

NB! Course restriction II!
Note that there is a large overlap between this course and the course Concept Development and Interactive Digital Media. This means that you do not can take this course if you took the Concept and Interactive Digital Media.
Information about teacher and teaching language
The course manager is Thomas Pederson.
The language will be English, since the course manager is a Swedish native. It will be possible to speak and write in Danish, but the course manager will respond in either Swedish or English, and the most written material including lecture notes will be in English.

Thomas will use co-teachers, and some of these will teach in Danish. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur


Litteratur udover forskningsartikler:
  • Kompendium med udvalgte artikler
  • Artikler som downloades fra nettet
    Afholdelse (tid og sted)
    Kurset afholdes på følgende tid og sted:
    Fredag 08.30-10.30 Forelæsning ITU Aud 3
    Fredag 10.45-12.45 Øvelser ITU 3A40,3A42,3A58,3A60,4A08,4A10,4A30,4A32,4A34,4A44,4A46,4A62,4A64

    Eksamen afholdes på følgende tid og sted:
    2010-12-15 Før kl. 15.00 Skriftlige arbejder ITU Eksamenskontoret (2E)
    2011-01-17 Kontakt kursusansvarlig for individuelt tidspunkt Mundtlig eksamen ITU 4A16
    2011-01-18 Kontakt kursusansvarlig for individuelt tidspunkt Mundtlig eksamen ITU 4A16
    2011-01-19 Kontakt kursusansvarlig for individuelt tidspunkt Mundtlig eksamen ITU 4A16