IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):B1 Strategiske og taktiske værktøjer til e-business 
Kursusnavn (engelsk):B1 Strategic and tactical tools for e-business 
Semester:Efterår 2010 
Udbydes, e-business (ebuss) 
Omfang i ECTS:7,50 
Min. antal deltagere:20 
Forventet antal deltagere:30 
Maks. antal deltagere:70 
Formelle forudsætninger:
Læringsmål: The course provides managers of the future with an understanding of the Internet technologies, business concepts and strategic opportunities that organizations need to master in order to plan, manage and execute their electronic business initiatives. The course will enable students to play a key role in the implementation of e-business solutions for individual organizations as well as larger value networks.
After the course, students
¿ master the most relevant terminology regarding e-business,
¿ can correctly utilize a group of relevant theories/frameworks,
¿ can identify the innovative potential of new ICT for specific organizations,
¿ can assess the implications of new ICT for industry structures.
Fagligt indhold: The digital economy is reshaping the way we do business. This happens despite the downturn in the New Economy and the melting down of dot com companies in 2000/2001. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as telephone, railroads and airline travel transformed the economy in the past. The ongoing creations of the new electronic infrastructure affect industry structures and individual organizations. Consequently, future managers need to understand how to integrate ICT with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, base line technologies, changing skill sets, new business concepts and above all new business tactics/strategies that organizations need to master in order to manage and lead their e-business initiatives. This course explores the Internet and related technologies including portals/search engines, electronic payment systems, EDI, security, knowledge management technologies and the like. The focus is on how organizations can exploit and have exploited Internet and related technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business based solutions, and we will look at new information products and services, such as electronic shopping and publishing, one-to-one marketing, electronic distribution, e-media, e-markets, business-to-business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.

The course includes a number of guest lectures, business cases describing actual business decisions, reports on emerging technologies and interactive and intense class discussions.
Each student must in groups of 2 - 3 people prepare a case report and present a case in class. (10 pages maximum).
Each student must prepare and present an argumentative essay on an emerging e-business technology. (1 - 2 pages maximum).

Læringsaktiviteter:12 forelæsningsgange

Underviseren på kurset er Kim Normann Andersen.  

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Intern censur


Litteratur udover forskningsartikler:Dave Chaffey, E-business and E-commerce management: Strategy, Implementation and Practice, 4th edition, 2009 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
Onsdag 09.00-12.00 Forelæsning ITU Aud 3
Onsdag 13.00-16.00 Øvelser ITU Aud 3

Eksamen afholdes på følgende tid og sted:
2011-01-07 09:00-13:00 Skriftlig eksamen ITU 3A50, 3A52, 4A54, 4A56, 4A58