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Kursusnavn (dansk):	Digital technology and new Business Models with Specialisation Project
Kursusnavn (engelsk):	Digital technology and New Business Models with Specialisation Project
Semester:	Forår 2016
Udbydes under:	cand.it., Digital Innovation & Management (dim)
Omfang i ECTS:	15,00
Kursussprog:	Engelsk
Kursushjemmeside:	https://learnit.itu.dk
Min. antal deltagere:	8
Forventet antal deltagere:	30
Maks. antal deltagere:	40
Formelle forudsætninger:	Please note that this course is only available for students enrolled in the programme Digital Innovation & Management and signed up for the 1st course of the specialisation Process Innovation and New Business Models.
Læringsmål:	After the course the students should be able to: 1. Use the Business Model Canvas and the Value Proposition Canvas as a tool for business model and customer development 2. Explain and discuss key economic concepts of digitalization, both on the microeconomic and the macroeconomic level 3. Apply theories and frameworks covered in class to conduct a case analysis 4. Set the digitization into the context of historical technological change 5. Reflect on how current and prospective digital developments may provide opportunities for new business models and their societal impact 6. Conduct a project researching a course relevant subject.. 7. Based on the project work, be able to describe and discuss a master thesis synopsis
Fagligt indhold:	The aim of the course is to provide the students the skills to sense and understand how digital technologies create or enable radically new business models, reshape the economy and the way businesses operate. The course introduces the Business Model Canvas and the Value Proposition Canvas as two key tools for developing and analyzing new business models. The course adresses the economic implications of digitalization, both from a business and societal perspective, and sets digitalization into the context of previous industrial revolutions. Case studies are an essential part of the course and students will work with cases from different industries. Types of business models include multi-sided platforms, unbundling as a business model and a range of other business model archetypes.
Læringsaktiviteter:	The course will be taught as 12 sessions from 12 - 16 with 2 hours of lecture and 2 hours of exercises. In addition, one full workshop day will be held on February 5 from 8 – 16. Lectures will be a mix of regular lectures given by the course teachers and guest lectures bringing in case and industry-focused presentations. In addition the students have to conduct a project researching a course relevant topic. A few workshops will be conducted focusing on the students project work, and the students will be offered supervision for their projects. As part of their thesis preparation, students must find a supervisor no later than April 15th. Students must meet with their supervisor at least twice during the semester and before May 13th . Students must have a thesis project agreement approved by their supervisor by May 24th. Overall structure of the course: 1. Designing & testing new business models (Assignment 1) • Introduction to the Business Model Canvas (BMC) & Value Proposition Canvas • Business Model Archetypes: Unbundling & Platforms • The Environment Map & the Business Model Design & Testing Process: The Progress Board 2. Economic concepts of digital technology (Assignment 2) • Microeconomics (cost structures & pricing) • Macroeconomics (employment, (in)equality & growth) • Technological change (industrial revolutions) 3. New business models in different industries (Assignment 3) • Organizational focus: Enterprise agility & Agile software • Digital platforms & Ecosystems • Industry focus: Digitalization and new business models in the energy / Industrial production secotrs 4. New business models in different industries (Exam synopsis) • Industry focus: Digitalization and new business models in Media / Music / Fintech (to be determined). Guest lecture • Sector focus: Digitalization and new business models in the public sector: PSI Re-Use and the PSI Directive. Case: Lectio • Sector focus: Digitalization and new business models in the not-for-profit sector. Case: Specialisterne
Obligatoriske aktivititer:	Activities Three group assignments have to be handed in / presented. Deadlines for the mandatory exercises and the detailed requirements for each exercise will be presented at the introduction to the course and will be posted on the course blog. Be aware: The student will receive the grade NA (not approved) at the ordinary exam, if the mandatory activities are not approved and the student will use an exam attempt.
Eksamensform og -beskrivelse:	D2G Aflevering med mundtlig eksamen der supplerer projekt. Delt ansvar for projekt., (7-trins-skala, Ekstern prøve) Group or individual hand-in with following individual oral exam in the full syllabus supplemented by the hand-in. The hand-in is drafted by groups of one to four students and should be approximately 15 pages plus 2 pages per student (i.e. one student 17 pages, two students 19 pages etc.). Shared responsibility for the report Maximum group size is 4. Duration of exam: 30 minutes per student incl. assessment and feedback.
Litteratur udover forskningsartikler:	Mandatory reading Books: Business Model Generation by Alexander Osterwalder and Yves Pigneur (ISBN-13: 9780470876411). Value Proposition Design by Alexander Osterwalder, Yves Pigneur et al. (ISBN-13: 9781118968055) Mandatory reading Book chapters: Varian & Shapiro: Information Rules, Ch. 1 Goldfarb et al: Economic Analysis of the Digital Economy, Chapters to be selected Rifkin, Jeremy: The near-zero marginal cost society, ch. 1, 5., 8 Lee and Vonortas: Business Model Innovation in the Digital Economy. In: Social and Economic Transformation in the Digital Era Additional reading (books): - Bryjolfsson & McAfee: The Second Machine Age. - Kuhn: The structure of scientific revolutions - Post-industrial journalism Book chapters will be available on LearnIT.