IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):E-business og forretningsforståelse 
Kursusnavn (engelsk):E-Business and Understanding Business 
Semester:Forår 2012 
Udbydes under:Bachelor i digitale medier og design (bdmd) 
Omfang i ECTS:7,50 
Min. antal deltagere:20 
Forventet antal deltagere:40 
Maks. antal deltagere:60 
Formelle forudsætninger:Information about study structure
This course is a bachelor elective on the bachelor in Digital Media and Design. 
Læringsmål:By the end of this course, the students should be able to:

• Define key e-business concepts, strategies, tools, frameworks, theories, methods and technologies
• Identify trends and developments within e-business for different types of enterprises and industries
• Characterize relevant e-business concepts in respect to type of company and industry
• Analyze a specific company´s organization, culture, strategy, environment and key processes
• Argue for appropriate choice of e-business concepts for a specific company
• Discuss relevant key issues in managing e-business for a specific company
• Integrate analysis, chosen e-business concepts and theories and discussion on managing e-business - into a coherent academic written business report 
Fagligt indhold:The course provides an introduction to the key e-business tools, methodologies and techniques including technological tools, business models, best practice business processes and strategic use of e-business.

IT has for a number of years been seen as the most potent driver of value creation in companies, particular when it comes to reengineering and facilitation of improvements in business processes. Since the advent of the Internet, the World Wide Web, wireless technologies, and the plethora of other technologies related to these technological innovations, we are seeing a dramatic shift in the way in which companies chose to organize and collaborate. E-business is one of the terms most frequently used to identify these changes, but the concept of e-business is becoming almost redundant, since all business turns into ‘e-business’.
The course will provide an introduction to e-business, dealing with the way in which IT can be used to support, transform or be the sole basis for a viable business - through better knowledge about customer needs, customization of services, new services, trends and emerging tools, supplier offerings, and collaboration with business partners. This will be done by giving an introduction to e-business concepts, including strategic use, models and processes, methods and technological tools.

The course will demonstrate how these e-business concepts is contributing to elimination of internal and external coordination problems, helping companies to adapt to changes, offer better products and services to customers etc. - and make the student able to analyze how companies can utilize e-business and manage e-business. 

The course will consist of dialog lectures with presentations, discussions of concepts and coherent group assignments in class. In general students should expect to take a very active role in the learning process through preparation for class, taking part in class discussions and conducting group assignments during and between classes. It is a prerequisite to study the literature prior to coming to class. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

B4: Oral exam on basis of written report (30-50 pages) produced in groups of app. five students.

The duration of this oral exam is 20 minutes  

Litteratur udover forskningsartikler:Chaffey, Dave: E-Business and
E-Commerce Management: Strategy, Implementation and Practice, Financial
Times/ Prentice Hall; Fifth edition PLUS articles, excerpts etc. 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
Onsdag 12.00-13.50 Forelæsning ITU 2A54
Onsdag 14.00-15.50 Øvelser ITU 2A54

Eksamen afholdes på følgende tid og sted:
2012-05-16 Senest kl. 15 Skriftlige arbejder ITU Eksamenskontoret
2012-06-11 Tidspunkt oplyses senere Mundtlig eksamen ITU 2A54
2012-06-13 Tidspunkt oplyses senere Mundtlig eksamen ITU 2A54