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Kursusbeskrivelse
Kursusnavn (dansk):Konceptudvikling med virksomhed 
Kursusnavn (engelsk):Concept Development with Industry 
Semester:Forår 2014 
Udbydes under:Bachelor i digitale medier og design (bdmd) 
Omfang i ECTS:15,00 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:12 
Forventet antal deltagere:60 
Maks. antal deltagere:70 
Formelle forudsætninger:Information about study structure
This is a required course for fourth semester students of the Bachelor of Science in Digital Media and Design (DMD) Program. 
Læringsmål:By the end of this course, you will be able to:
  • develop concept designs for a specific industrial partner,
  • analyze the business context and needs of your partner,
  • identify a potential target user group and their needs independently,
  • choose and apply relevant tools, work process and methods for concept development,
  • identify all relevant stakeholders who may potentially influence the outcome of the proposed concept,
  • evaluate your concept with your target user group,
  • develop a business model for your concept, and assess its viability for your industrial partner,
  • effectively communicate your concept,
  • reflect on the concept and design process by use of academic terms and methods. 
    • Fagligt indhold:In this course, you will develop concepts for digital media products in collaboration with a real public or private sector partner. Course topics include methods for problem identification, idea generation and concept development in groups, visualization tools, user and stakeholder analysis, analysis of organization’s internal and external business context, pitching and client presentation, business model development, and project management.

    Depending on the needs of the industrial partner of the course, the content may also include topics such as location-based services, tracking, accessible design, service interaction, new technologies, social, cultural, and economic trends, etc. 
    Læringsaktiviteter:

    Readings, lectures, assignments, project work in teams under supervision on a project introduced by the industrial partner. 

    Obligatoriske aktivititer:1) Handing in project description early March
    2) Active participation at the peer opponent seminar day in April with pitch of concept ideas and feedback from peer groups.
    (If absent: Individual written report of 1-2 pages of the concept pitch with deadline a week later).
    3) Active participation all day at the seminar day in April with concept pitch and feedback from industry partner.
    (If absent: Individual written report of 2-3 pages of the concept pitch with deadline a week later). 
    Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

    You hand in a group project, and afterwards attend an oral individual examination based on the project report.

    Hand-in: 25-30 pages

    Duration of oral exam: 30 minutes (incl. assessment and feedback)  

    Litteratur udover forskningsartikler:Managing Innovation, Design & Creativity (2nd ed.), Bettina von Stamm, 2008, John Wiley & Sons, Ltd

    Derudover udvalgte artikler. 
     
    Afholdelse (tid og sted)
    Kurset afholdes på følgende tid og sted:
    UgedagTidspunktForelæsning/ØvelserStedLokale
    Tirsdag 10.00-11.50 Forelæsning ITU 5A60
    Tirsdag 12.00-13.50 Øvelser ITU 5A60
    Torsdag 08.00-09.50 Forelæsning ITU 5A60
    Torsdag 10.00-11.50 Øvelser ITU 5A60

    Eksamen afholdes på følgende tid og sted:
    EksamensdatoTidspunktEksamenstypeStedLokale
    2014-05-21 14:00 Skriftlige arbejder ITU To be uploaded in learnIT
    2014-06-06 08:00 - 18:00 Mundtlig eksamen ITU 5A30
    2014-06-10 08:00 - 18:00 Mundtlig eksamen ITU 5A30
    2014-06-11 08:00 - 18:00 Mundtlig eksamen ITU 5A30; 5A60
    2014-06-12 08:00 - 18:00 Mundtlig eksamen ITU 5A30; 5A60