IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):B31 The Internet as A Battlefield - Competing With Digital Goods and Services 
Kursusnavn (engelsk):B31 The Internet as A Battlefield - Competing With Digital Goods and Services 
Semester:Forår 2012 
Udbydes, e-business (ebuss) 
Omfang i ECTS:7,50 
Min. antal deltagere:25 
Forventet antal deltagere:35 
Maks. antal deltagere:50 
Formelle forudsætninger:It is assumed that students have prerequisites corresponding to the course B1 Strategic and tactical tools for e-business or equivalent. 
Læringsmål:After completing the course, the students should be able to:

- Identify and describe the specific characteristics of competing with digital goods and services.
- Describe and apply concepts, models, and economic principles of information economics.
- Analyze the opportunities and challenges for international and Danish companies in taking part of the digital competition and the internationalization of Internet-enabled firms.
- Explain the business and consequences of taking part of digital ecosystems surrounding for example iPhone app development or Google's information business.
- Reflect on current and potential future developments in the digital arena and develop suggestions on new business opportunities and challenges in the digital economy. 
Fagligt indhold:The course portrays the Internet an exciting competitive arena for firms providing digital goods and services. International giants, such as Facebook and Google, are in the center of digital ecosystems that creates opportunities and challenges also for Danish companies. Many start-up and growth companies can today be found in the fast growing businesses of digital marketing, app development, social media, online news and information services, and online innovation services. In addition, traditional businesses such as publishing, entertainment, and banking are facing an ongoing digitalization that drags them onto the digital battlefield – an economic arena with its own economic and competitive principles.

Concepts, models, and economic principles that are useful in analyzing the digital battlefield will be taught and applied on real-life cases. The special characteristics of the products and the industry will be integrated in order to understand the internationalization process of Internet-enabled firms, and the global competitive dynamics among them. 
Læringsaktiviteter:12 forelæsninger + lejlighedsvis øvelser i forbindelse med undervisningen

12 lectures + 10 workshops.

The course evolves over two parallel strands: one taking a global and general view on Internet as a battlefield for digital goods and services, and one exploring the opportunities and challenges in a specifically Danish context.

In the 12 lectures, a combination of lecture-mode instruction and case discussion will be used to enable students to identify and describe characteristics, concepts, models, and principles of digital competition and information economics.

In the 10 workshops, students will work danish side of digital competition, developing knowledge and skills in describing opportunities, challenges and consequences for danish companies. We will also work with the outlook for the fastly developing digital economy, and how these developments affect the business opportunities and challenges in the digital arena.

Students are expected to take active part in the development of workshops, in order to capture the most current trends and developments in the area. Developing, in groups, suitable exercises and content for one workshop is mandatory for course completion. There will also be 3 mandatory assignments in the application of concepts, models, and economic principles of information economics in a danish context, as well as description of (existing and future) opportunities and challenges for Danish companies in taking part of the digital competition and the internationalization of Internet-enabled firms. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

During this course students will be required to hand in mandatory assignments (e.g. attendance, papers, exercises, presentations, productions), that need to be completed/approved before being eligible to register for the examination and e.g. being allowed to submit written work for examination. Failure to hand in these mandatory assignments on time will mean that the registration for examination is annulled.
These mandatory assignments are (Deadlines are posted seperatly, e.g. on the course blog):
- Up to 3 mandatory assignments

Assessment and grading will be made based on a take-home examination addressing the learning outcomes of the course. The date for hand-out of the assignment will be announced on the course blog.

In the take home exam students will be given questions and tasks related to identification, description and explanation of the course's concepts, models and principles as well as application of and reflection on these concepts, models and principles.  

Litteratur udover forskningsartikler:Main course book: Shapiro and Varain's "Information Rules"

We will also use cases as foundation for discussion. 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
Tirsdag 12.00-13.50 Forelæsning ITU 2A52
Tirsdag 14.00-15.50 Øvelser ITU 2A52

Eksamen afholdes på følgende tid og sted:
2012-04-25 No later than 3PM Eksamensopgave 1 ITU The Examination Office (2E)