IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):B1 Strategiske og taktiske værktøjer til e-business 
Kursusnavn (engelsk):B1 Strategic and tactical tools for e-business 
Semester:Forår 2012 
Udbydes, e-business (ebuss) 
Omfang i ECTS:7,50 
Min. antal deltagere:20 
Forventet antal deltagere:30 
Maks. antal deltagere:70 
Formelle forudsætninger:This is a basic course / introduction business course to e-business. 
Læringsmål:After the course, students should be able to:
- master relevant terminology regarding e-business,
- use a group of relevant theories/frameworks,
- identify the innovative potential of new IT for specific organizations,
- assess the implications of new IT for industry structures.
- - identify potential disruptive e-business technologies and associate business models 
Fagligt indhold:The digital economy is reshaping the way we do business. This happens despite the downturn in the New Economy and the melting down of dot com companies in 2000/2001. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as telephone, railroads and airline travel transformed the economy in the past. The ongoing creations of the new electronic infrastructure affect industry structures and individual organizations. Consequently, future managers need to understand how to integrate ICT with innovative forms of organizing to develop effective e-business strategies. Students of this course will be able to play a key role in the implementation of e-business solutions for individual organizations as well as larger value networks.
This course provides an understanding of the applications, base line technologies, changing skill sets, new business concepts and above all new business tactics/strategies that organizations need to master in order to manage and lead their e-business initiatives. This course explores the Internet and related technologies including portals/search engines, electronic payment systems, EDI, security, knowledge management technologies and the like. The focus is on how organizations can exploit and have exploited Internet and related technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business based solutions, and we will look at new information products and services, such as electronic shopping and publishing, one-to-one marketing, electronic distribution, e-media, e-markets, business-to-business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business. 

12 lectures + 10 exercise sessions

The key learning activities in this class is preparation for the weekly lectures by reading the course material, active participation in the lectures, active use of the course blog (including subscription to the feeds), participation in the exercises, and writing up the essay and report during the course.

Each week, the lectures will be followed by two hours of exercises. Exercises is the tool to digest the readings and train the students in what business literature essential is all about: identify the problem, outline different approaches to meet the challenge, aim to minimize risks and maximize the potential gains, take appropriate action, and monitor and follow-up actions during the implementation and exploitation phase.

The exercises are supervised and assisted by a teaching assistant and will be an opportunity for students to prepare for the exam and to work with the theories and models from the lectures.

Each exercises class will have a student presentation of one of 10 cases related to the topic of the lecture. The cases are analyzed and discussed as part of the exercises to highlight the importance of the technical and managerial concepts being introduced into the business context.

After the case presentation students will solve a set of questions during the exercises that are relevant according to the lecture of the day. The exercises are carried out in groups and aim at preparing the students for the exam as well as applying the theories and models presented in the lectures. At the end of the exercise class the solutions to the assignments will be discussed in plenary. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

External examiner, 7-point marking scale, B4: Oral examination with written work but without time for preparation at the exam
The written work includes two sections: a case report of no more than 8 pages and a short essay of 1-2 pages. In the oral exam we have a dialogue with the point of departure from your written work and the readings in course. In the oral exam relevant elements from the readings will be discussed in order to demonstrate that the student has met the learning objectives of this course. The oral exam is 20 minutes long.  

Litteratur udover forskningsartikler::*Dave Chaffey, E-business and E-commerce management: Strategy, Implementation and Practice, 5th edition, 2011 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
Torsdag 12.00-13.50 Forelæsning ITU Aud 2
Torsdag 14.00-15.50 Øvelser ITU Aud 2

Eksamen afholdes på følgende tid og sted:
2012-04-25 Senest kl. 15 Skriftlige arbejder ITU Eksamenskontoret
2012-06-06 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-06-07 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-06-08 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-06-11 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere