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Kursusbeskrivelse
Kursusnavn (dansk):T24 Servicedesign 
Kursusnavn (engelsk):T24 Service Design 
Semester:Forår 2014 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Dansk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:12 
Forventet antal deltagere:70 
Maks. antal deltagere:80 
Formelle forudsætninger:Basic technical course, e.g. introduction to programming or systems development. 
Læringsmål:After the course the student should be able to:

• Identify, use and compare selected methods and tools from the field of service design

• Do in-depth analysis and documentation of customer needs and other stakeholder needs and requirements in a service system

• Apply findings from empirical work to service innovations

• Reflect on broader methodological aspects of various methods within the field of service design

• Develop and present a comprehensively documented and motivated prototype of a service design and use expressive visualizations of a service

• Actively use prototyping methods and tools to produce and evaluate a service design prototype 
Fagligt indhold:(Please note that the course will be offered in Danish unless non-Danish speakers attend the course)

Service Design (SD) can be described as “the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers” (Wikipedia, accessed 19.11.2012). Whilst the idea of service design has a separate history, much work in the field today is highly interdisciplinary takes place with an eye towards rich and continuous stakeholder engagement as well as user or customer experience.

It might be possible, and even desirable, to setup a range of criteria or goals for SD. These could include usefulness, usability, efficiency, effectiveness and desirability, mirroring criteria often used in the evaluation of software. However, the interdisciplinary nature of Service Design is important since it gives practitioners a means with which to address more comprehensive landscapes of the customer context rather than focusing exclusively on a single perspective or a single artefact.

Following this, a major challenge that this course will take up is to use a service design attitude and sensibility to inform innovations and working/expressive prototypes. Key tools will be highly eclectic, but cover UX oriented sketching, service design mapping, blueprinting, prototyping, scenario exploration, personas, and a variety of visual/video tools for data collection. 
Læringsaktiviteter:12 forelæsningsgange

First and foremost, the course is intended as a practical and industry-relevant course. Thus, students must, within the first 2 weeks establish contact with a service providing company or a company that could be relevant for a service design intervention. This can be companies that provide services in any sector; health, entertainment, insurance, public or civil services (e.g. policing, housing, cleaning, care etc. etc.), HR, information, transport, banking, value added goods etc. etc.

NB: It should be noted that often a good target for service design innovations is a company that delivers more that mere goods – service design generally focuses on companies that deliver additional values to their goods through various service efforts.
Student activities will be centered on their own case. 

Obligatoriske aktivititer:• Identify and establish working relations with a company for the duration of the course
• Group work in groups of 2-5 students
• 2 written, 2 oral presentations
• Attend and present at a plenary poster session
• The student groups must identify and use (at least) 2 peer reviewed research papers (conference or journal paper) that has relevance for their chosen area. 
Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern prøve

Miniproject w. product.

The exam will be a group oral examination based on a poster. This entails that students must prepare a two-page paper, strictly formatted to the ACM proceedings format as well as an A1-A0 poster presentation that takes its outset in their service design work.

The short paper must contain a brief description of the project as well as a theoretical/methodological critiques of the tools and methods brought to bear on the design.

Examination: 20 min.  

Litteratur udover forskningsartikler:Polaine, A. Løvlie, L. & Reason, B. (2013): Service Design: From Insight to Implementation, Rosenfeld Media; 1st edition. 2013 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Tirsdag 08.00-09.50 Forelæsning ITU 2A14
Tirsdag 10.00-11.50 Øvelser ITU 2A14

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2014-04-23 14:00 Skriftlige arbejder ITU learn it
2014-06-17 08:00-18:00 Mundtlig eksamen ITU 4A58