IT-Universitetet i København
 
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Kursusnavn (dansk):B42 Social Business: Social Media Engagement, Analytics & Management 
Kursusnavn (engelsk):B42 Social Business: Social Media Engagement, Analytics & Management 
Semester:Efterår 2013 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:20 
Forventet antal deltagere:40 
Maks. antal deltagere:50 
Formelle forudsætninger:There are no formal prerequisites for being admitted to the course. Familiarity with topics in consumer psychology, marketing, business analytics, and management is desired but not required.

Note: B22: Online Marketing, T17: Social Media Analytics, and B32: Social Media Management have been discontinued and replaced with this course 
Læringsmål:After the course the student should be able to:
• Describe the emerging paradigm of “social business” and its potential impact on private and public organizations
• Analyze the adoption, use, and impact of online social channels for business processes such as marketing, innovation, knowledge management, communication, collaboration and co-creation in organizational settings
• Apply theories, methods, and tools for innovative and persuasive social media engagement
• Define, measure and evaluate social media metrics and key performance indicators for social business across a range of dimensions
• Analyze and report on the current social media engagement of a real-world company and develop implications for social media management in terms of values, principles, strategies, policies, and innovation processes 
Fagligt indhold:Internet resulted in a vertical integration of organizational channel capacities such as production, distribution, transaction, and communication and a horizontal integration of organizational communications such as advertising, public relations, and promotion (Li & Leckenby, 2007). Social media channels that emerged from the participatory turn of the Internet facilitated by developments in social computing created new opportunities for interaction and innovation within and across the different stakeholder groups in both the public and the private sectors. The increasing adoption and use of social media channels in organizational settings is resulting in a new kind of organizational paradigm that is termed “social business”.
A social business is an organization that strategically engages, analyses, and manages social media to structure organizational processes and support organizational functions in order to realize operational efficiencies, generate competitive advantages, and create value for customers, shareholders, and other societal stakeholders.

This course is designed to provide a comprehensive overview of three critical aspects of social business: social media engagement, social media analytics, and social media management. Topics will include:
• Internet, Business, and Society
• Internet & Business
• Social Media & Business
• Technologies of the Self and Business
• Social Media Engagement
o Online Consumer Psychology
o Social Influence
o Socio-Technical Interactions
 Socio-Technical Affordances
 Technological Intersubjectivity
o Social Media Marketing
• Social Media Analytics
o Web Analytics Primer
o Business Intelligence Primer
o Visual Analytics Primer
o Social Data
 Social Graph
 Social Text
o Social Network Analysis
o Social Cohort Analytics
o Social Graph Analytics (Actors, Actions, & Artifacts)
o Social Text Analytics (Topics, Keywords, Pronouns, Keywords)
• Social Media Management
o Sources of Competitive Advantages
o Social Media Strategy
o Social Media & Innovation
o Social Media & Knowledge Management
o Social Media & Public Sector
o Social Media & HR
Social Media & Crisis Communication 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

. 

Obligatoriske aktivititer:During this course students will be required to hand in five mandatory assignments (Netnography, Case Company Interview, Social Graph Analytics, Social Text Analytics, Social Business Strategy), that need to be approved before being eligible to register for the examination (i.e. being allowed to submit written work for examination). Failure to hand in these mandatory assignments on time will mean that the registration for examination is annulled. The deadlines for these five mandatory assignments are posted separately on the course portal. 
Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

Hand-in deadline is 11-dec-2013 at 2PM.  

Litteratur udover forskningsartikler:, 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Mandag 12.00-13.50 Forelæsning ITU 2A14
Mandag 14.00-15.50 Øvelser ITU 2A14

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2013-12-11 No later than 2PM Skriftlige arbejder ITU Student Affairs and Programmes