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Kursusnavn (dansk):T22 Gamification 
Kursusnavn (engelsk):T22 Gamification 
Semester:Forår 2013 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:15 
Forventet antal deltagere:50 
Maks. antal deltagere:80 
Formelle forudsætninger:There are no formal prerequisites for being admitted to the course. Familiarity with topics in consumer psychology, marketing, gaming, and visual analytics is desired but not required. 
Læringsmål:After the course the student should be able to:

1. Describe the emerging paradigm of “Gamification”
2. Explain the different aspects in and topics of Gamification from design, psychology, marketing, and visual analytics perspectives.
3. Identify the linkages between social media, mobile applications, and game design for organizational processes such as innovation, knowledge management, communication, collaboration and co-creation in organizational settings
4. Define, measure and evaluate the different metrics and key performance indicators for Gamification applications across a range of dimensions.
5. Design, develop, and evaluate a Gamification concept for a real-world case company 
Fagligt indhold:The subject of the course is Gamification set within the context of “concomitant convergence” of design, media, interactions, and scorecards. Gamification refers to the emerging paradigm of business applications that apply aspects and elements of game design towards organizational purposes such as marketing, knowledge management, innovation, and customer relationship management etc. The content of the course is structured in a number of themes:
1. Introduction to Gamification & Game Thinking
2. Fundamentals of Games, Gaming, and Visual Analytics
3. Motivations: Users, Gamers, and Consumers
4. Game Studies: Anthropology, Psychology, and Sociology
5. Gamification Design Framework
6. Gamification Development Framework
7. Gamification Evaluation Framework
8. Applications of Gamification-1: Marketing
9. Applications of Gamification-2: Learning
10. Applications of Gamification-3: Social Behavioural Change
11. Critique of Gamification
12. Taking Stock and Looking Ahead 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

Obligatoriske aktivititer:During this course students will be required to hand in five mandatory assignments (e.g. design sketches, low-fidelity prototypes. hi-fidelity prototypes, critical essays, evaluation plan, evaluation report), that need to be approved before being eligible to register for the examination (i.e. being allowed to submit written work for examination). Failure to hand in these mandatory assignments on time will mean that the registration for examination is annulled. The deadlines for these five mandatory assignments are posted separately on the course portal. 
Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

During this course students will be required to hand in five mandatory assignments (e.g. design sketches, low-fidelity prototypes. hi-fidelity prototypes, critical essays, evaluation plan, evaluation report), that need to be approved before being eligible to register for the examination (i.e. being allowed to submit written work for examination). Failure to hand in these mandatory assignments on time will mean that the registration for examination is annulled. The deadlines for these five mandatory assignments are posted separately on the course portal.  

Litteratur udover forskningsartikler:Required Textbook:
Title: For the Win: How Game Thinking Can Revolutionize Your Business
Authors: Kevin Werbach & Daniel Hunter
Publisher: Wharton Digital Press
ISBN-10: 1613630239
ISBN-13: 978-1613630235
Amazon Link: http://www.amazon.co.uk/For-Win-Thinking-Revolutionize-Business/dp/1613630239/ref=sr_1_1?ie=UTF8&qid=1350225877&sr=8-1 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Mandag 12.00-13.50 Forelæsning ITU 4A20
Mandag 14.00-15.50 Øvelser ITU 4A20

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2013-04-24 No later than 2PM Skriftlige arbejder ITU Student Affairs and Programmes, wing 3D
2013-06-12 Tidspunkt oplyses senere Mundtlig eksamen ITU 2A52
2013-08-14 RE-EKSAMEN - Contact course manager Mundtlig eksamen ITU 3A18