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Kursusbeskrivelse
Kursusnavn (dansk):Innovation, konceptudvikling og projektstyring 
Kursusnavn (engelsk):Innovation, Concept Development and Project Management 
Semester:Efterår 2012 
Udbydes under:cand.it., digital design og kommunikation (ddk) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:12 
Forventet antal deltagere:60 
Maks. antal deltagere:70 
Formelle forudsætninger:Participation in this course requires that you have taken the course Interaction Design or that you possess equivalent competencies in design (i.e., ability to plan and execute small design projects; ability to use various design methods for interactive products; ability to identify and reflect on theoretical issues related to design processes.
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Information about the course of study
This course is mandatory for students enrolled in the Master of Science in IT, Digital Design and Communication Study Programme.

Course Restriction
You may NOT follow this course if you have followed the course Concept Development and Interactive Digital Media. There is substantial overlap between the two courses.
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Læringsmål:After having followed the course, the student should be able to:

1) Develop a persuasive and viable (in terms of design, technology, profitability or other success measure, and adoption) strategic proposal for an innovative digital product or service concept in the assigned course theme

2) Identify and incorporate business-related factors into a strategic concept proposal

3) Critically reflect on "innovation" in the process of creating a strategic proposal for a concept

4) Using course material, critically assess the innovative quality of a digital product or service (chosen by the student and approved by the instructor) 
Fagligt indhold:This course focuses on enhancing students' knowledge about digital innovation and concepts as they develop a product or service from an initial idea to a strategic concept proposal. The course focuses on critical, creative and analytical thinking about innovation and concepts rather than on prototype design.

In small project teams, students will develop a strategic proposal for a digitally-related concept around an assigned theme. The emphasis throughout the course is two-fold: the ability to develop an idea into a fully contextualized concept and the ability to critically evaluate the innovative quality of a digital product or service in general.

Students will gain knowledge about innovation history and theories. Students will also enhance or develop skills required for creating a strategic proposal, creative and innovative thinking, and business context analysis. 
Læringsaktiviteter:14 ugers undervisning bestående af forelæsninger, øvelser og vejledning

The course format is 14 weeks of lectures combined with occasional group exercises and supervision. The course (lectures, work sessions, readings, project work, presentations) carries a workload of 7.5 ECTS, which translates to 1/4 time or 9 hours/week for a full-time student.

Lectures
The lectures, which will be given by the instructor, are structured over the semester in the following way:

- the history of innovation and its theories and contexts
- business models and the business context of the assigned course theme
- key topics in digital innovation (organizational innovation, social media marketing, social change, etc.)

PowerPoint lecture slides will be made available after each class, however, they are not a substitute for attending lecture. Each student is responsible for obtaining the information (academic and logistical) that is provided during lecture to keep up-to-date the course during the semester.

Exercises
The exercises, which will be facilitated by the teaching assistants, are designed to complement the lectures. In assigned groups, students will work together to develop a strategic proposal for an innovative digitally-related concept on the assigned course theme. Some exercises will be structured with assigned mandatory activities; other exercises will be purposefully left unstructured for students to work on their concepts in groups with help as needed from the teaching assistants.

Feedback & Supervision
Each group will receive feedback on its proposed concept once mid-way through the semester in a supervision meeting with the instructor and the relevant teaching assistant. Groups will also engage in peer-to-peer feedback activities during the exercise sessions. Teaching assistants will also provide some guidance throughout the semester during the exercise sessions.

Presentation
Each group will also present its strategic proposal to the entire class at the end of the semester during scheduled lecture time. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

Specific deadlines and details about assignments will be discussed in lecture.

Mandatory Assignments

In order to be eligible to submit written work for the final exam, you are required to complete mandatory assignments/tasks throughout the semester. Failure to submit or complete a mandatory assignment on time means that your registration for the examination is cancelled.

1) Map of the problem/opportunity space
2) Short concept paper draft including business model
3) Submission for approval of an innovation to be discussed in final project
4) Presentation of strategic proposal during lecture time
5) Attendance at lectures with guest presentations
6) Attendance at lectures with final presentations

Submission/completion of mandatory activities before Friday 30 November 2012 at 15:00.

Final Project Report

The final project will consist of three equally-weighted parts:

Part 1 (group submission): A persuasive and viable (in terms of design, technology, profitability or other success measure, and adoption) strategic proposal for an innovative digital product or service concept in the assigned course theme

Part 2 (individual submission): An essay critically reflecting on "innovation" issues and considerations in the process of creating a strategic proposal for a concept

Part 3 (individual submission): A formal academic essay that critically assesses–using course material–the innovative quality of a digital product or service (chosen by the student and approved by the instructor)  

Litteratur udover forskningsartikler:Please note, these articles are subject to change

Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. WIley Press.

Verganti, R. (2009). Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press. 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Torsdag 10.00-11.50 Forelæsning ITU Aud 3
Torsdag 12.00-13.50 Øvelser ITU DesignLab, 2A14

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2012-12-12 Tidspunkt oplyses senere Eksamensopgave 1 ITU Lokale oplyses senere