Kursusoversigt
Kursusbeskrivelse
Kursusnavn (dansk):
B1 Strategiske og taktiske værktøjer til e-business
Kursusnavn (engelsk):
B1 Strategic and tactical tools for e-business
Semester:
Forår 2004
Udbydes under:
cand.it., e-business (ebuss)
Omfang i ECTS:
7,50
Kursussprog:
Engelsk
Kursushjemmeside:
https://learnit.itu.dk
Min. antal deltagere:
0
Forventet antal deltagere:
15
Maks. antal deltagere:
30
Formelle forudsætninger:
Ingen
Læringsmål:
This course provides an understanding of the applications, base line technologies, changing skill sets, and business concepts that organizations need to master in order to manage and lead their electronic business initiatives.
Fagligt indhold:
The digital economy is reshaping the way we do business. This will happen despite the downturn in the ¿New Economy¿ and the melting down of dot.coms. The convergence of computer and communication technologies has led to open platforms and the Internet era as exemplified by the emergence of World-Wide-Web (WWW) and Web based services. This will transform the business organization in a similar manner as telephone, railroads and airline travel transformed the business organization in the past. The ongoing creation of the new electronic trading infrastructure will affect organizational strategies, market structures and industrial organization. Firms need to forge an e-business platform and capabilities today, or they can lose their market share to competitors tomorrow. Consequently, future managers need to deeply understand how to integrate new information technology with innovative forms of organizing to develop effective e-business strategies.
This course provides an understanding of the applications, base line technologies, changing skill sets, and business concepts that organizations need to master in order to manage and lead their electronic business initiatives. The course is not about web page design (this is a minor issue in e-commerce), or how to build large-scale e-commerce applications. We study electronic technologies based on Internet and associated new forms of e-business that each manager must know in order to survive in the future marketplace.
The course seeks to establish a basis to understand the new technological landscape and its change, its fundamental building blocks and how novel business opportunities emerge from their exploitation.
Thus this course (1) provides an introduction to the evolving and expanding set of Internet technologies. These include the Internet, portals and search engines, electronic payment systems, interoperability, security, and e-commerce marketing solutions and the like. We also (2) explore business issues related to these developments. The focus is on how organizations can exploit and have exploited Internet technology as a means to effectively reshape and direct an organization\'s strategy. To this end we will examine business cases where firms have developed e-business based solutions. We will look at new information products and services, such as electronic shopping and publishing, one-on-one marketing, electronic distribution, e-markets and business-to-business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.
Læringsaktiviteter:
12x3 lektioner + øvelser
-Sprog: engelsk og dansk
Eksamensform og -beskrivelse:
X. experimental examination form (7-scale; external exam), 13-skala, Ekstern censur
4 timers skriftlig eksamen på engelsk
Litteratur udover forskningsartikler:
E-business & e-commerce for Managers
Deitel, Deitel and Steinbuhler
Prentice Hall
Kursusoversigt