|Kursusnavn (dansk):||Business and Management Foundations |
|Kursusnavn (engelsk):||Business and Management Foundations |
|Semester:||Efterår 2017 |
|Udbydes under:||cand.it., Digital Innovation & Management (dim) |
|Omfang i ECTS:||7,50 |
|Min. antal deltagere:||15 |
|Forventet antal deltagere:||0 |
|Maks. antal deltagere:||130 |
|Formelle forudsætninger:||. |
|Læringsmål:||After the course, the student should be able to:
Describe different perspectives on business strategy.
Relate different competitor based strategies to different situations.
Analyze value chain and industry structure and relate this to various forms of diversification and integration.
Apply theory by creating a simple business plan using the taught concepts.
Describe and apply common external and internal financial concepts
Apply basic concepts of strategic management theory to practices in different kinds of organizations
|Fagligt indhold:||In order to support a business with effective IT based processes, it is necessary to understand what the business is doing and how it works.
The aim of this course is to provide the student with key-concepts for understanding business and strategic management. Several perspectives will be presented and discussed in relation to different situations and organizations to allow the student to adapt his/her point of view to a particular situation. The following themes will be addressed:
Introduction to business strategy,
The external environment,
Business systems and the value chain,
Stakeholder-analysis and business models,
Organizational design and growth.
Central management/leadership concepts in an IT context will be discussed where applicable such as project management and line management.
Furthermore a simulation of a business environment will be practiced throughout the course to emphasize the teachings.
The course will consist of lectures and exercises under supervision. The exercises will be theoretically based analysis of business situations with a student presentation and discussion in plenum. Newspapers and Company web sites will be used as background material. The fact that cases are actual and appear in newspapers, make the concepts more relevant for the students.
The schedule will be available shortly before the beginning of the term.
|Obligatoriske aktivititer:||Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./
There are no mandatory activities. Please, change this text ONLY when there are mandatory activities
|Eksamensform og -beskrivelse:||D2G Aflevering med mundtlig eksamen der supplerer projekt. Delt ansvar for projekt., (7-scale, external exam)|
Duration of the exam: 30 minutes incl. assessment and feedback
The hand-in consists of a simple business plan for a self-chosen company with a written argumentation of the theoretical contents along with reflections on strategic management issues.
Size of groups: 2 persons
|Litteratur udover forskningsartikler:||. |