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Kursusbeskrivelse

Kursusnavn (dansk):	Design til digitale kommunikationsplatforme I
Kursusnavn (engelsk):	Design for Digital Communication Platforms I
Semester:	Efterår 2014
Udbydes under:	cand.it., digital design og kommunikation (ddk)
Omfang i ECTS:	10,00
Kursussprog:	Engelsk
Kursushjemmeside:	https://learnit.itu.dk
Min. antal deltagere:	12
Forventet antal deltagere:	85
Maks. antal deltagere:	85
Formelle forudsætninger:	Note: This course is for students who are admitted to the MSc in Digital Design and Communication. It is expected to be familiar with using the computer and the Internet. There is no requirement for formal prerequisites, but knowledge of image editing software (eg. Photoshop) would be an advantage. Students who are less familiar with computers and the Internet, can expect to require extra time for exercises. The course is taught in Danish and English depending on the lecturer. The book and most of the material is in English. The students can make their tasks in Danish and they can be examined also in Danish, but they must be able to understand and communicate in English. Moreover the student must always meet the admission requirements of the IT University.
Læringsmål:	After the course, students should be able to: Produce own solutions of digital products for digital communications platforms in a structured and creative process, from concept development to the creation of interactive prototypes. Integrate basic usability and user experience concepts, and target group knowledge in the development of interactive digital products. Apply basic principles of digital design and put them into practice by working with image processing tool (eg Photoshop). Integrate them in own solutions. Integrate the basic tools and techniques for producing frontend solutions in HTML5, CSS and jQuery. Understand the basic principles of programming frontend behaviours. Argue for own design solutions, bringing up the practical and theoretical aspects of their choices of technique, form and content in designing products for digital platforms. Reflect and relate own design solution to similar solutions and situations.
Fagligt indhold:	Course objectives are that students will be able to develop interactive digital communications solutions for screen display on mobile and static platforms, both in terms of content, design and implementation. The course provides an introduction to the Internet as a medium that allows both textual, visual and auditory communication. Both communication and visual aesthetic experiences should be designed, and the course will emphasize that students are able to design communication and visual experiences on the web. The student will work in groups to develop an interactive prototype of a website or an application for smartphones and tablets. The lectures will give an introduction on topics such as media theory, history of WWW, digital copyright, cross-media communication, design methods, graphic design theory and basic digital design principles for the web and the mobile web, information architecture, target group analysis, usability, user experience, and social media. Exercises will enable the student to produce digital products using HTML5, CSS and jQuery and to understand basic programming principles. Furthermore, exercises will introduce and demonstrate image editing tools like Photoshop. From the exercise and the lectures the students will be able to find the initial resources to produce interactive prototypes of their digital solutions. When assessing the final assignment, particular emphasis will be given on knowledge of communication strategies in digital communications platforms, possible technical solutions, functionality, content, design and the ability to theoretically and practically reflect on the interplay between technology, form and content.
Læringsaktiviteter:	14 ugers undervisning bestående af forelæsninger og øvelser 14 weeks of teaching consisting of lectures and exercises 14 weeks of teaching, consisting of lessons and exercises. Exercise lessons include individual "hands-on" exercises and group homework assignments. Schedule information will be available shortly before the start of the semester.
Obligatoriske aktivititer:	Four mandatory individual assignments, and a half-way group hand-in of the project description.
Eksamensform og -beskrivelse:	X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern prøve External examination, 7-point marking scale, C: Hand-in Exam. Along with the written hand-in work, it is required an interactive prototype of a communication solution. Such solution should comply with requirements specified during the course.
Litteratur udover forskningsartikler:	There will be produced a compendium of the course, that is assumed participants will purchase. Students can benefit from buying the textbook: Jennifer Niederst Robbins (2012): Learning Web Design, 4th Edition, A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics, O'Reilly Media Inc. Formats: Print Ebook Safari Books Online Print: August 2012 Ebook: August 2012 Print ISBN: 9781449319274 \| ISBN 10: 1449319270 Ebook ISBN: 9781449337537 \| ISBN 10: 1449337538 Online resources: Web Style Guide: http://webstyleguide.com and other online and freely available resources.