| Kursusnavn (dansk): | Innovation, konceptudvikling og projektstyring |
| Kursusnavn (engelsk): | Innovation, Concept Development and Project Management |
| Semester: | Forår 2012 |
| Udbydes under: | cand.it., digital design og kommunikation (ddk) |
| Omfang i ECTS: | 7,50 |
| Kursussprog: | Engelsk |
| Kursushjemmeside: | https://learnit.itu.dk |
| Min. antal deltagere: | 12 |
| Forventet antal deltagere: | 60 |
| Maks. antal deltagere: | 79 |
| Formelle forudsætninger: | It is a requirement that you have taken the Interaction Design course or that you have equivalent qualifications, which mean that you are able to:
- plan and executive minor design projects
- use various analytical and design methods relevant for digital products; and
- identify and reflect on theoretical issues related to design and development processes.
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This course is mandatory for students enrolled in the Master of Science (M.Sc) in IT, study programme Digital Design and Communication.
Please Note: Course Restriction!
There is a significant overlap between this course and the Concept Development and Interactive Digital Media course. You may not take this course if you have taken Concept and Interactive Digital Media. |
| Læringsmål: | By the end of the course, students should be able to:
- Create an innovative digital product or service in the assigned area
- Develop a plan (including a business model) for the created digital product or service that is thorough, persuasive and viable in terms of design, technology, profitability (or alternative measures of success) and adoption
- Use course readings to write a critical essay on the proposed digital product or service
- Identify and address user and business factors that shape their digital product or service’s environment
- Communicate persuasively and effectively in an oral presentation the proposed innovative digital product
- Communicate persuasively and effectively in a written plan the proposed innovative digital product or service |
| Fagligt indhold: | The course objective is to gain knowledge of the theories and practical skills required to develop a digital product or service from an initial idea to its launch in the market, with an emphasis on innovation and concept development.
Working in small teams, students will go through the process of creating an idea for a product/service and developing it from an idea to fully developed “business case” for its launch. The emphasis will be on products or services that relate to or heavily involve digital media. Students will develop skills required for doing user and market research, business context analysis, creative and innovative thinking, and design management. |
| Læringsaktiviteter: | 14 ugers undervisning bestående af forelæsninger og øvelser The course consists of 14 weeks of lectures and work sessions.
Lectures will be conducted primarily by the teacher, but will also involve student participation and student presentations. The exercise classes will involve working in small teams on toward to the final project report. |
| Eksamensform og -beskrivelse: | X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur Mandatory Assignments:
You are required to submit mandatory assignments throughout the semester in order to be eligible to submit written work for the final exam. Failure to hand in a given assignment on time or attend the required lectures will mean that your registration for the examination is cancelled, and that you fail the course. The due date for each assignment and further details will be announced in class.
Mandatory assignments include: 

- (1) Model of the problem/opportunity space
- (2) Concept paper
- (3) Concept presentation (during scheduled lecture time)
- (3) Business model assignment
- (4) Final Project presentation (during scheduled lecture time)
- (5) Final Project Report
- (6) Attendance at all concept and final project presentations
Final Project Report
The final report (maximum 30 pages) will consist of:
(1) A persuasive group plan proposing an original digital product or service
(2) An individually prepared short paper critically reflecting – using course readings – on innovative quality of the proposed digital product or service
(3) An individually prepared evaluation of the small project team
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| Litteratur udover forskningsartikler: | - Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley Books.
- Articles and readings – to be announced. |
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Kursusoversigt