IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):Innovation og iværksætteri  
Kursusnavn (engelsk):Innovation and Entrepreneurship 
Semester:Forår 2012 
Udbydes under:Bachelor i digitale medier og design (bdmd) 
Omfang i ECTS:7,50 
Min. antal deltagere:12 
Forventet antal deltagere:60 
Maks. antal deltagere:60 
Formelle forudsætninger:
Læringsmål:After the course the students should be able to:
• Analyze the relevant market, industry, organizational and financial factors for a new business idea or concept
• Describe the innovation process steps in the Entrepreneurial Process Model defined by Barringer et al
• Evaluate the business value and feasibility of a new business idea or concept
• Develop a business model for a new concept based on the analysis of the relevant market, industry, organizational and financial factors
• Asses the viability, profitability and risk of a business model, including legal issues and financing and cash flow considerations
• Develop an outline of a business plan for a new concept or business idea.
• Prepare an outline of an implementation plan on how to start a new business based on a given business model
• Construct and present an elevator pitch for a business opportunity from the business and implementation plans
• Reflect and apply the theory and methods to business ideas and concepts. 
Fagligt indhold:Introduction to Entrepreneurship - Recognizing Opportunities and taking them to the market.
A common definition of innovation is taking an idea to the market. This course provides an introductory overview of the necessary activities and analysis, and the challenges that need to be addressed in order to assess the business value of an idea and take it to market.

As the course provides only an introductory overview, it will not in itself give sufficient basis for taking a business idea to market successfully. Students having a business idea they might wish to commercialize are invited to explore and develop their business idea in their bachelor thesis, drawing on the methods and models introduced in this course.

The topics covered are:
• Introduction to Entrepreneurship
• Recognizing Opportunities and Generating Ideas
• Feasibility Analysis
• Writing a Business Plan
• Industry and Competitor Analysis
• Developing an Effective Business Model
• Preparing the Proper Ethical and Legal Foundation
• The Importance of Intellectual Property
• Assessing a New Venture’s Financial Strength and Viability
• Building a New-Venture Team
• Getting Financing or Funding
• Unique Marketing Issues
• Preparing for and Evaluating the Challenges of Growth and strategies for growth. 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

Undervisningen foregår på dansk.

The course consists of 12 weeks with lectures and exercises/case work/group presentations. Two of the group presentation days are mandatory. After the third lecture each group selects a case to work with. The case should be a concept or a new business idea which is analyzed for feasibility and worked on throughout the course, leading to a complete outline business and implementation plan, which is presented at the exam with a recommendation on how to proceed with the idea and bring it to market, covering all the learning goals listed above.
Each group presents their findings at the last lecture and receives feedback. Based on the feedback groups update and hand in their final report

Lectures are based on dialogue; Students are expected to participate actively and discuss ideas and concepts debated during the lectures.

Information om studiestruktur
Dette kursus indgår på sjette semester på bacheloruddannelsen i digitale medier og design. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

The written work consists of an 8-10 page report that presents the key points of a business plan for the selected case, highlighting the most important findings from each of the analysis’ presented in the course (see learning goals).

The written work is undertaken in groups of five or six. Scope of the report: Max 10 pages. Back up information may be put in appendix; the students cannot expect the examiners to have read the appendices, and the appendix will not be considered in the grading. The appendix serves as reference for readers with special interest in understanding in more detail about specific points made in the report.

This course has mandatory assignments (e.g. attendance, papers, exercises, presentations, productions), that need to be completed/approved before being eligible to register for the examination:
- Active participation both as presenter and opponent in the two mandatory group presentations (5/3-2012 and 30/4-2012) .

These activities are mandatory requirements for taking the exam.

Exam is individual, each student starts with a 2 minute elevator speech presenting the case like it would be presented to a venture capitalist. Exam is 20 min per student including evaluation and feedback. The exam grading is based on the student’s capability to fulfill the learning goals listed above in the report, in the 2 minute elevator speech, and in the quality and preciseness of the answers obtained during the questioning by the teacher and external examiner.  

Litteratur udover forskningsartikler:Bruce R barriner and R. Duane Ireland: Entrepreneurship – successfully launching new ventures, 3rd edition (paperback), Prentice Hall, ISBN 10: 0-13-815808-8 and (possibly) various material handed out during the course. 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
Mandag 12.00-13.50 Forelæsning ITU 3A12/14
Mandag 14.00-15.50 Øvelser ITU 3A12/14

Eksamen afholdes på følgende tid og sted:
2012-05-16 Tidspunkt oplyses senere Skriftlige arbejder ITU Lokale oplyses senere
2012-06-04 Tidspunkt oplyses senere Mundtlig eksamen ITU AUD4
2012-06-06 Tidspunkt oplyses senere Mundtlig eksamen ITU AUD4
2012-06-08 Tidspunkt oplyses senere Mundtlig eksamen ITU AUD4