| Kursusnavn (dansk): | B26 Strategier og værktøj for Mobile Service Business |
| Kursusnavn (engelsk): | B26 Strategies and Tools of Mobile Service Business |
| Semester: | Forår 2010 |
| Udbydes under: | cand.it., e-business (ebuss) |
| Omfang i ECTS: | 7,50 |
| Kursussprog: | Engelsk |
| Kursushjemmeside: | https://learnit.itu.dk |
| Min. antal deltagere: | 25 |
| Forventet antal deltagere: | 30 |
| Maks. antal deltagere: | 50 |
| Formelle forudsætninger: | THIS COURSE HAS BEEN CANCELLED (F10)
This course can be followed by all students holding a Bachelor degree and with a keen interest in understanding how to venture into businesses through the use of mobile technologies and services. |
| Læringsmål: | The course will provide the students with the following competences:
1. To have a critical overview of the main existing theories, techniques and real-life examples of the use of mobile technologies for business services;
2. To identify, describe and analyse strategies and visions of new mobile-based businesses;
3. To bridge theory with practice by building tools of analysis that draw on these concepts.
At the end of the course, the student must be able to:
1. Develop and present a mobile service business plan;
2. Provide a strategic perspective on the development, use, and management of mobile technologies & services;
3. Be able to identify security and legal challenges.
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| Fagligt indhold: | The course provides an inspiration and opportunity for students who are planning to venture into businesses, through the use of mobile technologies and services. Relevant theories, techniques, and real-life examples will be presented and discussed, and provided with this background students will develop, describe and analyse new businesses, based on the students' own visions and ideas. |
| Læringsaktiviteter: | 12 forelæsninger og 12 øvelsesgange 12 class sessions and 10 supervised group work sessions |
| Eksamensform og -beskrivelse: | X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur oral exam based on graded max 15-page project
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| Litteratur udover forskningsartikler: | Cadle & Yeates (2008). Project management for IS. Fifth edition. Prentice hall |
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Kursusoversigt