| Kursusnavn (dansk): | Introduktion til servicedesign (1. del af specialisering) |
| Kursusnavn (engelsk): | Introduction to Service Design (Specialization Part 1) |
| Semester: | Forår 2013 |
| Udbydes under: | cand.it., digital design og kommunikation (ddk) |
| Omfang i ECTS: | 7,50 |
| Kursussprog: | Engelsk |
| Kursushjemmeside: | http://learnit.itu.dk |
| Min. antal deltagere: | 12 |
| Forventet antal deltagere: | 30 |
| Maks. antal deltagere: | 0 |
| Formelle forudsætninger: | N/A
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Course-Specific Information:
This course is required for all students enrolled in Service Design specialization of the Digital Design and Communication program.
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Kun studerende med studiestart E12 kan forventes at få plads på kurset. Studerende, der tidligere har tilmeldt sig, og som kan tildeles en plads, får direkte besked |
| Læringsmål: | By the end of this course, you will be able to:
• recognize essential characteristics of services,
• identify and analyze elements of service ecosystems and their interaction with each other,
• assess social, technological and business contexts of service ecosystems,
• use appropriate research methods to understand user experience at various touch points and throughout the service,
• identify service innovation opportunities,
• develop service blueprints, and
• communicate your analyses and innovations articulately, efficiently and persuasively in multimodal texts. |
| Fagligt indhold: | The course introduces you to the principles and methods of service design. Through lectures, case studies and workshops, the course presents conceptual and operational tools for analyzing or improving existing service ecosystems as well as for developing new ones. Course topics include business strategies for service design, systems thinking, user experience assessment for services, touch-point analysis and design, front- and back-stage processing, and the development of service blueprints. |
| Læringsaktiviteter: | 14 ugers undervisning bestående af forelæsninger og øvelser . |
| Obligatoriske aktivititer: | You are required to turn in mandatory assignments throughout the semester in order to be eligible for the final exam. There will be a total of 6 mandatory assignments (5 written assignments + 1 group presentation). For further details (instructions, due dates, etc.), see your course syllabus. |
| Eksamensform og -beskrivelse: | X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur Final Deliverables:
1. Final Project Report (Group)
2. Short Paper (Individual)
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| Litteratur udover forskningsartikler: | TBA |
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Kursusoversigt