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Kursusbeskrivelse

Kursusnavn (dansk):	Entrepreneurship
Kursusnavn (engelsk):	Entrepreneurship
Semester:	Forår 2015
Udbydes under:	cand.it., spil (games)
Omfang i ECTS:	7,50
Kursussprog:	Engelsk
Kursushjemmeside:	https://learnit.itu.dk
Min. antal deltagere:	8
Forventet antal deltagere:	25
Maks. antal deltagere:	30
Formelle forudsætninger:	.
Læringsmål:	After the course the students should be able to: • Analyze the relevant market, industry, organizational and financial factors for a new business idea or concept • Evaluate the business value and feasibility of a new business idea or concept • Develop a business model for a new concept based on the analysis of the relevant market, industry, organizational and financial factors • Asses the viability, profitability and risk of a business model, including legal issues and financing and cash flow considerations • Develop an outline of a business plan for a new concept or business idea. • Prepare an outline of an implementation plan on how to start a new business based on a given business model • Construct and present an elevator pitch for a business opportunity from the business and implementation plans • Reflect on and apply the theory and methods to business ideas and concepts.
Fagligt indhold:	Introduction to Entrepreneurship - Recognizing Opportunities and taking them to the market. A common definition of innovation is taking an idea to the market. This course provides an introductory overview of the necessary activities and analysis, and the challenges that need to be addressed in order to assess the business value of an idea and take it to market. As the course provides only an introductory overview, it will not in itself give sufficient basis for taking a business idea to market successfully. Students having a business idea they might wish to commercialize are invited to explore and develop their business idea in their final thesis, drawing on the methods and models introduced in this course. The topics covered are: • Introduction to Entrepreneurship • Recognizing Opportunities and Generating Ideas • Feasibility Analysis • Writing a Business Plan • Industry and Competitor Analysis • Developing an Effective Business Model • Preparing the Proper Ethical and Legal Foundation • The Importance of Intellectual Property • Assessing a New Venture’s Financial Strength and Viability • Building a New-Venture Team • Getting Financing or Funding • Unique Marketing Issues • Preparing for and Evaluating the Challenges of Growth and strategies for growth.
Læringsaktiviteter:	The course will be given in English. The course consists of 12 weeks of lectures, exercises/case work/group presentations, homework and project work. Business models of specific companies within the Game industry and the software industry will be discussed and compared for inspiration. Each group selects a business idea/opportunity to work with, which then evolves, is modified or replaced as the analysis progresses, and feasibility and potential is tested and explored. The business opportunities should be concepts or new business ideas which can be analyzed for feasibility and potential using the theory presented throughout the course, leading to a complete outline business and implementation plan for the business opportunity finally selected. This business plan is handed in and presented at the exam with a recommendation on how to proceed with thebusiness opportunity and bring it to market, covering all the learning goals listed above. Each group presents their findings at the last lecture and receives feedback. Based on the feedback groups update and hand in their final business plan report Lectures are based on dialogue; Students are expected to participate actively and discuss ideas and concepts debated during the lectures. Information about study lines: This course is primarily targeted at Games master (=kandidat) students in their third semester and Software Development master (=kandidat) students. Bachelors may attend provided they accept this focus and are willing and able to live up to expectations of master level contribution and work.
Obligatoriske aktivititer:	Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./ There are no mandatory activities. Please, change this text ONLY when there are mandatory activities.
Eksamensform og -beskrivelse:	X. experimental examination form (7-scale; external exam) The written work consists of an 8-10 page report that presents the key points of a business plan for the selected case, highlighting the most important findings from each of the analysis’ presented in the course (see learning goals). The written work is undertaken in groups of four. Scope of the report: Max 10 pages. Back up information may be put in appendix; the students cannot expect the examiners to have read the appendices, and the appendix will not be considered in the grading. The appendix serves as reference for readers with special interest in understanding in more detail about specific points made in the report. Exam is individual, each student starts with a 1-2 minute elevator speech presenting the case like it would be presented to a venture capitalist. Exam is 20 min per student including evaluation and feedback. The exam grading is based on the student’s capability to fulfill the learning goals listed above in the report, in the 2 minute elevator speech, and in the quality and preciseness of the answers obtained during the questioning by the teacher and external examiner.
Litteratur udover forskningsartikler:	Bruce R barringer and R. Duane Ireland: Entrepreneurship – successfully launching new ventures, 4th edition (paperback), Prentice Hall, ISBN 10: 0-273-76140-4 and (possibly) various material handed out during the course. Alexander Osterwalder et al: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Wiley, chapter 1: Business Model Canvas (free, available online)