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Kursusnavn (dansk):	Social Media Management
Kursusnavn (engelsk):	Social Media Management
Semester:	Efterår 2016
Udbydes under:	Master i it, Software Engineering (sen)
Omfang i ECTS:	7,50
Kursussprog:	Engelsk
Kursushjemmeside:	https://learnit.itu.dk
Min. antal deltagere:	20
Forventet antal deltagere:	0
Maks. antal deltagere:	40
Formelle forudsætninger:	The course is only open for students enrolled to an ITU master programme and single subject students.
Læringsmål:	- Explain key concepts and theories within social media management - Describe the adoption and use of social media for business purposes, such as marketing, customer relationship, dynamic knowledge generation, product development and human resource management. - Demonstrate critical awareness of ethical issues in use of social media technologies - Describe key issues and opportunities for a social media strategy in an organization - Design, plan and implement a minor social media project, for example a small marketing campaign or analysis, a network analysis, a HRM search or a knowledge experiment - Evaluate the results and business value of a social media project - Develop, implement and evaluate a social media strategy in an organization
Fagligt indhold:	Internet resulted in a vertical integration of organizational channel capacities such as production, distribution, transaction, and communication and a horizontal integration of organizational communications such as advertising, public relations, and promotion (Li & Leckenby, 2007). Social media channels that emerged from the participatory turn of the Internet facilitated by developments in social computing created new opportunities for interaction and innovation within and across the different stakeholder groups in both the public and the private sectors. The increasing adoption and use of social media channels in organizational settings is resulting in a new kind of organizational paradigm that is termed “social business”. A social business is an organization that strategically engages, analyses, and manages social media to structure organizational processes and support organizational functions in order to realize operational efficiencies, generate competitive advantages, and create value for customers, shareholders, and other societal stakeholders. There are three critical facets of social business: social media engagement, social media analytics, and social media management. This course will focus on social media management that addresses strategic aspects, operational issues, and managerial challenges with respect to social media. This course will provide the students with knowledge and skills on the strategic adoption, use, analysis and management of social media for business purposes. Students will gain knowledge in social media concepts and theories, technologies, and ethical issues. They will also acquire practical skills in design, implementation and evaluation of a social media strategy in an organization.
Læringsaktiviteter:	The course is structured in block mode for four weeks. The first week will focus on theoretical, strategic and ethical issues, while the second week will be used for developing practical skills with social media technologies. The two last weeks are used for the group assignment. This course is offered in collaboration with Copenhagen Business School. Teaching will take place at the IT University - see schedule in TimeEdit. For further details on the course see learnIT.
Obligatoriske aktivititer:	Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./ There are no mandatory activities. Please, change this text ONLY when there are mandatory activities.
Eksamensform og -beskrivelse:	C: Skriftlige arbejder uden mundtlig eksamen., (pass/fail, internal exam) Individual Project Report
Litteratur udover forskningsartikler:	Wollan, R., Smith, N. and Zhou, C. (2011). The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business. John Wiley and Sons Ltd. ISBN 9780470651247.