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Kursusbeskrivelse
Kursusnavn (dansk):B1 Strategiske og taktiske værktøjer til e-business 
Kursusnavn (engelsk):B1 Strategic and tactical tools for e-business 
Semester:Efterår 2011 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Dansk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:20 
Forventet antal deltagere:30 
Maks. antal deltagere:77 
Formelle forudsætninger:This is a basic course / introduction business course to e-business. 
Læringsmål:After the course, students should be able to:
- master relevant terminology regarding e-business,
- use a group of relevant theories/frameworks,
- identify the innovative potential of new IT for specific organizations,
- assess the implications of new IT for industry structures.
- to play a key role in the implementation of e-business solutions for individual organizations as well as larger value networks.
- identify potential disruptive e-business technologies and associate business models. 
Fagligt indhold:The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as telephone, railroads and airline travel transformed the economy in the past. The ongoing creations of the new electronic infrastructure affect industry structures and individual organizations. Consequently, future managers need to understand how to integrate IT with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, base line technologies, changing skill sets, new business concepts and above all new business tactics/strategies that organizations need to master in order to manage and lead their e-business initiatives.

The course provides managers of the future with an understanding of the Internet technologies, business concepts and strategic opportunities that organizations need to master in order to plan, manage and execute their e-business initiatives.

The course includes a number of guest lectures, business cases describing actual business decisions, reports on emerging technologies and interactive and intense class discussions.

The focus is on how organizations can exploit and have exploited Internet and related technologies as a means to effectively reshape and (re-)direct their business strategy.

We will examine business cases where companies have developed e-business based solutions, and we will look at new information products and services, such as electronic shopping and publishing, one-to-one marketing, electronic distribution, e-media, e-markets, business-to-business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.

This course explores the Internet and related technologies including web2.0, mobile services, portals/search engines, electronic payment systems, security, knowledge management technologies and the like. 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

The key learning activities in this class is preparation for the weekly lectures by reading the course material, active participation in the lectures, seeking background information about the guest lectures and the organization they come from, active use of the course blog (including subscription to the feeds), participation in the exercises, viewing and discussing the video recorded of the student presentations, weekly self-test at the website for the text book, and writing up the essay and report during the course.

Each week, the lectures will be followed by two hours of exercises. Exercises is the tool to digest the readings and train the students in what business literature essential is all about: identify the problem, outline different approaches to meet the challenge, aim to minimize risks and maximize the potential gains, take appropriate action, and monitor and follow-up actions during the implementation and exploitation phase.

The exercises are supervised and assisted by a teaching assistant and will be an opportunity for students to prepare for the exam and to work with the theories and models from the lectures.

Each exercises class will have a student presentation of one of 10 cases related to the topic of the lecture. The cases are analyzed and discussed as part of the exercises to highlight the importance of the technical and managerial concepts being introduced into the business context.

The presentations will be recorded on video and given to each group. Innovations on the format and style of presentation are welcome.

After the case presentation students will solve a set of questions during the exercises that are relevant according to the lecture of the day. The exercises are carried out in groups and aim at preparing the students for the exam as well as applying the theories and models presented in the lectures. At the end of the exercise class the solutions to the assignments will be discussed in plenary.

Each person will be assigned a group, one to present and another to act as an opponent. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

”All students must read all the cases and each group prepares a presentation of one case. Each group will be ask to take the lead in commenting on another groups presentation. Both tasks (presenting and act as opponents are mandatory tasks and a requirement for taken the oral exam)”

In this course there is an oral exam with written work. The written work includes two sections: a case report of no more than 8 pages and a short essay of 1-2 pages.
In the oral exam we have a dialogue with the point of departure from your written work and the readings in course. In the oral exam relevant elements from the readings will be discussed in order to demonstrate that the student has meet the learning objectives of this course.

You are free to choose whether the oral exam is conducted in English or Danish. The oral exam is 20 minutes long.

Submission/completion of mandatory activities before Friday 2. December 2011 at 15:00.  

Litteratur udover forskningsartikler:Dave Chaffey, E-business and E-commerce management: Strategy, Implementation and Practice, 5th edition, 2011 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Onsdag 12.00-13.50 Forelæsning ITU Aud 4
Onsdag 14.00-15.50 Øvelser ITU Aud 4

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2011-11-23 09:00-15:00 Skriftlige arbejder ITU EBUSS-sekretariatet (2E11)
2012-01-02 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-01-03 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-01-04 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere