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Kursusnavn (dansk):T15 Design of Business IT 
Kursusnavn (engelsk):T15 Design of Business IT 
Semester:Efterår 2011 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:25 
Forventet antal deltagere:25 
Maks. antal deltagere:25 
Formelle forudsætninger:Pre-qualification
Basic technical course, e.g. introduction to programming or systems development will be an advantage but is not compulsory 
Læringsmål:After the course the student should be able to:
• Identify and compare the scope of design methods as applied to a business IT context.
• Do in-depth critical research and analysis of users and their context and apply such research to the development of new digital products and services
• Reflect on theoretical and methodological aspects of various methods within a broad interaction design framework.
• Apply user-centred design principles, personas and scenario-based development, ethnography-inspired and participatory design methods as well as iterative design processes, working towards the delivery of valuable services or products within the field of business IT.
• Develop and present a comprehensive prototype and expressive visualizations of a product.
• Perform a principled, semi-formal critical assessment of proposed designs, and offer alternatives or further questions.
• Use a technological design tool to device functionality and information architecture of a digital service or technology. 
Fagligt indhold:(Please note that the course will be offered in Danish unless non-danish speakers attend the course)

Herbert Simon, in his influential book “The Science of the Artificial” (1969) defined the difference between the sciences and design as one of seeing differently. Where (natural) science is traditionally concerned with seeing how things are, design is interested in seeing how things ought to be. Ehn, in a similar fashion, that design takes place in a tension between tradition and transcendence – between that which we know and that of which we cannot tell. In other words, design is a highly diverse activity, somehow aimed at shaping the future.
Businesses today work in an evermore unpredictable and contingent world. Innovating, designing, and providing products and services in such a world defies stock rationality and clear-cut answers.

Business increasingly entails solving problems that have no clear-cut, obvious solutions – such problems are often “under constrained” (Zimmerman et al. 2007) or, as Rittel (1982) argues, “wicked”. Design has been proposed as an approach to problems that are less than well defined. In public sectors, this could be used to apply digital technologies to tackle issues around health, wellbeing, or civic culture, in private enterprise it could be the innovation of new business niches or the design of e.g. digital location based services or pervasive technologies.
Designing, in this course, is approached as a means to explore, innovate, and build/represent concepts for a variety of business sectors (public, private, S, M, L, including not-for-profit and social enterprises) with a view to not only answer, but also ask the right questions about what stakeholders find valuable in a highly dynamic and super saturated world of things, information, and services.

If not necessarily a recent concept, the broader idea of design in the service of business has recently come to widespread attention. For this course, this entails working with a user-centered approach to the design of informational services that businesses offer their customers (users, people), and it entails an innovations-based approach to developing novel and competitive digital services and technologies that create distinct value for users and businesses alike. 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

The course will feature practical design and visualization work as core disciplines, and it will equip students to think, visualize, critique, facilitate and present design concepts in a business context. It will further focus on a critical, reflective understanding of design methods and their application.

The course will focus on design-centric research methods drawing on an interaction design framework. This entails visualizing, sketching on paper, developing simple prototypes in software, conducting, analyzing and presenting quick-and-dirty design ethnographies, user-centered design, participatory design, personas and scenarios development and an overall philosophy of iterative design processes.

The process of prototyping at early stages in the development process is emphasized in the course. Rapid iterations of lo-fidelity designs or mock-ups will be used extensively in the student design teams to “ask questions” and glean knowledge from the users and business contexts for which the teams design.
The literature will cover practical design methods derived from, and building on, Human-Computer Interaction methods and insights, as well as methodologies and theoretical readings in the humanities and social science.

Design teams and project work:

The outset for all of the coursework and the exam will be a student design project, and practical work is part of the in-class activities as well as workshops. Parts of the teaching will be lab-based, i.e. entailing engaged group work around the design of a product or a service.

The students will be using a prototyping application for their project work. It is expected that the students will have gained some competence with the application before embarking on the design project. The typical product is a prototype produced and presented in a particular medium (e.g. on a computer, a device, paper, or video).

All student design teams will perform a mandatory presentation of their ongoing work 3 times during the course, and prepare relevant questions to ask of their design (this is the “design crit” session, parts of which will be based on a design-space analysis/argumentation method).Doing their project, the students must work in 2-5 (3 or more being ideal) person design teams to be able to cover sufficient ground in the project in terms of data collection for the case context as well as to do timely design critique throughout the project. Interdisciplinary work and bringing different competences to bear is key for good projects.

The project (product) is of the students own choosing, and can include work that involves design for (and with) public sector services as well as private enterprise – note that for the area chosen, the students must identify and use 2 peer reviewed research papers.

It is expected (and highly recommended) that a group is formed and a project or case is defined as early as possible in the course period, so that work on the product (the prototype) can commence early.

Mandatory learning activities

• Group work in groups of 2-5 students
• 3 presentations of ongoing group work

The presentations are obligatory to the extent that the student groups will not be allowed to attend the examination unless they perform the presentations. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

During this course students will be required to hand in mandatory assignments (e.g. attendance, papers, exercises, presentations, productions), that need to be completed/approved before being eligible to register for the examination and e.g. being allowed to submit written work for examination. Failure to hand in these mandatory assignments on time will mean that the registration for examination is annulled.
These mandatory assignments are (Deadlines are posted separately, e.g. on the course blog):
* group work
* 3 presentations

Submission/completion of mandatory activities before Friday 2. December 2011 at 15:00.  

Litteratur udover forskningsartikler:Buxton, Bill (2007): “Sketching User Experiences - Getting the Design Right and the Right Design”, Morgan Kaufmann, 2007 (COURSE BOOK)

Fraser, H. M. A. (2009). Designing Business: New Models for Success. Design Management Review, 20(2), 56-65, available at: http://www.dmi.org/dmi/html/publications/news/viewpoints/09202FRA56.pdf

Martin, R (2009): What is Design Thinking Anyway? Online article accessed Mar. 1, 2011, at http://observatory.designobserver.com/entry.html?entry=11097

Nielsen, L. 2007, 10 Steps to Personas, available at http://www.hceye.org/HCInsight-Nielsen.htm 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Torsdag 08.00-09.50 Forelæsning ITU 3A18
Torsdag 10.00-11.50 Øvelser ITU 3A18

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2011-11-23 09:00-15:00 Skriftlige arbejder ITU EBUSS-sekretariatet (2E11)
2012-01-02 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-01-03 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-01-04 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere