| Kursusnavn (dansk): | Introduction to Service Design |
| Kursusnavn (engelsk): | Introduction to Service Design |
| Semester: | Efterår 2013 |
| Udbydes under: | cand.it., digital design og kommunikation (ddk) |
| Omfang i ECTS: | 7,50 |
| Kursussprog: | Engelsk |
| Kursushjemmeside: | https://learnit.itu.dk |
| Min. antal deltagere: | 12 |
| Forventet antal deltagere: | 30 |
| Maks. antal deltagere: | 40 |
| Formelle forudsætninger: | N/A |
| Læringsmål: | By the end of this course, you should be able to:
• recognize essential characteristics of services,
• identify and analyze elements of service ecosystems and their interaction with each other,
• assess social, technological and business contexts of service ecosystems,
• use appropriate research methods to understand user experience at various touch points and throughout the service,
• identify service innovation opportunities,
• develop service blueprints, and
• communicate your analyses and innovations articulately, efficiently and persuasively in multimodal texts. |
| Fagligt indhold: | The course introduces you to the principles and methods of service design. Through lectures, case studies and workshops, the course presents conceptual and operational tools for analyzing or improving existing service ecosystems as well as for developing new ones. Course topics include business strategies for service design, systems thinking, user experience assessment for services, touch-point analysis and design, front- and back-stage processing, and the development of service blueprints. |
| Læringsaktiviteter: | 14 ugers undervisning bestående af forelæsninger og øvelser . |
| Obligatoriske aktivititer: | Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./
There are no mandatory activities. Please, change this text ONLY when there are mandatory activities. |
| Eksamensform og -beskrivelse: | X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur Final Deliverables:
1. Final Project Report (Group)
2. Short Paper (Individual)
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| Litteratur udover forskningsartikler: | TBA |
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Kursusoversigt