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Kursusbeskrivelse
Kursusnavn (dansk):B1 Strategiske og taktiske værktøjer til e-business 
Kursusnavn (engelsk):B1 Strategic and tactical tools for e-business 
Semester:Efterår 2006 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:15 
Forventet antal deltagere:30 
Maks. antal deltagere:45 
Formelle forudsætninger:No requirements
 
Læringsmål:The course provides ebusiness managers of the future an understanding of the Internet technologies, business concepts and strategic opportunities that organizations need to master in order to plan, manage and execute their e-business initiatives. 
Fagligt indhold:The digital economy is reshaping the way we do business. This happens despite the downturn in the ¿New Economy¿ and the melting down of dot coms. The convergence of computer and communication technologies has led to open platforms and the Internet era as exemplified by the emergence of World-Wide-Web (WWW) and Web based services. This transforms the business organization in a similar manner as telephone, railroads and airline travel transformed the business organization in the past. The ongoing creation of the new electronic trading infrastructure affect organizational strategies, market structures and industrial organization. Firms need to forge an e-business platform and capabilities today, or they can lose their market share to competitors tomorrow. Consequently, future managers need to understand how to integrate new information technology with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, base line technologies, changing skill sets, and business concepts that organizations need to master in order to manage and lead their electronic business initiatives. The course is not about web page design (this is a minor issue in e-commerce), or how to build large-scale e-commerce applications. We study electronic technologies based on Internet and associated new forms of e-business that each manager must know in order to survive in the future marketplace.

Thus this course provides an overview of the evolving and expanding set of Internet technologies. These include the Internet, portals and search engines, electronic payment systems, interoperability, security, and e-commerce marketing solutions and the like. We also explore business issues related to these developments. The focus is on how organizations can exploit and have exploited Internet technology as a means to effectively reshape and direct an organization\'s strategy. To this end we will examine business cases where firms have developed e-business based solutions. We will look at new information products and services, such as electronic shopping and publishing, one-on-one marketing, electronic distribution, e-markets and business-to-business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.

The course includes a number of guest lectures, cases describing actual business decisions, reports on emerging technologies and interactive and intense class discussions.

Each student must in groups of 2 - 3 people prepare a case report and present a case in class. (max 10 pages)
Each student must must prepare and present an argumentative essay on an emerging e-business technology. (max 1- 2 page) 
Læringsaktiviteter:12 forelæsninger + frivillige øvelsestimer

12 x 3 lessons + 10 x 3 hours of exercises.
Language: English 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 13-skala, Intern censur

 

Litteratur udover forskningsartikler:Dave Chaffey: "E-business and E-commerce Management," second edition, Prentice Hall, 2004, ISBN 0-273-68378-0 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Fredag 09.00-12.00 Forelæsning ITU 4A16
Fredag 13.00-16.00 Øvelser ITU 4A16

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2007-01-04 9:00-13:00 Skriftlig eksamen ITU Lokale oplyses senere