| Kursusnavn (dansk): | Introduction to Service Design (1. del af specialisering) |
| Kursusnavn (engelsk): | Introduction to Service Design (1. del af specialisering) |
| Semester: | Forår 2014 |
| Udbydes under: | cand.it., digital design og kommunikation (ddk) |
| Omfang i ECTS: | 7,50 |
| Kursussprog: | Engelsk |
| Kursushjemmeside: | https://learnit.itu.dk |
| Min. antal deltagere: | 12 |
| Forventet antal deltagere: | 71 |
| Maks. antal deltagere: | 71 |
| Formelle forudsætninger: | N/A
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Course-Specific Information:
This course is required for all students enrolled in Service Design specialization of the Digital Design and Communication program.
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| Læringsmål: | By the end of this course, you should be able to:
Recognise essential characteristics of services,
Identify and analyse elements of service ecosystems and their interaction with each other,
Assess social, technological and business contexts of service ecosystems,
Use appropriate research methods to understand user experience at various touch points and throughout the service,
Identify service innovation opportunities,
Develop and analyse service blueprints, and
Communicate your analyses and innovations articulately, efficiently and persuasively in multimodal texts.
Apply user experience, usability and accessibility to service design |
| Fagligt indhold: | The course introduces you to the basic principles, methods and tools of service design. Through lectures, case studies and hands-on exercises you will learn to identify service design opportunities, analyse and improve existing service ecosystem.
To support this process additional tools related to usability, user experience and accessibility will be also be integrated.
Specific course topics include:
- service ecology mapping and analysis
- touch point analysis and design.
- front- and back-stage processing.
- development and interpretation of service blueprints.
- service design metaphors and conceptual analysis
- user experience, usability and accessibility assessment of service design.
- measurement and validation of service design. |
| Læringsaktiviteter: | 14 ugers undervisning bestående af forelæsninger og øvelser . |
| Obligatoriske aktivititer: | Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./
There are no mandatory activities. Please, change this text ONLY when there are mandatory activities. |
| Eksamensform og -beskrivelse: | X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur The hand-in consist of:
1. Final Project Report (Group)
2. Short Paper (Individual)
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| Litteratur udover forskningsartikler: | TBA |
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Kursusoversigt