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Kursusbeskrivelse
Kursusnavn (dansk):T17 Social Media Analytics 
Kursusnavn (engelsk):T17 Social Media Analytics 
Semester:Forår 2013 
Udbydes under:cand.it., e-business (ebuss) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:25 
Forventet antal deltagere:25 
Maks. antal deltagere:120 
Formelle forudsætninger:There are no formal prerequisites for being admitted to the course. 
Læringsmål:After the course the student should be able to:

1. Characterize the social media phenomena
2. Explain the different paradigms in and emerging trends of online marketing and their potential impact on private and public organizations
3. Discuss the notion of criteria of effectiveness in online marketing
4. Define social media metrics across a range of dimensions.
5. Develop social media analytics metrics for a real-world case and generate implications for social media management 
Fagligt indhold:The subject of the course is social media analytics, with special attention to social networking and micro-blogging sites that are expected to influence online marketing practices over the next few years.
The content of the course is structured in a number of themes, for example:
• Social Media
o Descriptions and Definitions
o Social Media Marketing: Theory and Practice

• Online Marketing
o Search Engine Marketing
o Social Media Marketing (including Viral Marketing)
o Mobile Marketing

• Social Media Analytics
o Criteria of Effectiveness
o Metrics
o Techniques (e.g., Social Network Analysis, Semantic Analysis, Online Sentiment Analysis)
o Tools (e.g., SAS Social Media Analytics, Radian6, Trendrr, Spark)

• Social Media Management
o Social Graph and the Brand
o Emerging Organizational Roles (e.g., Social Media Manager, Chief Listening Officer)
o Case Studies 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

Lectures will be screen-recorded and made available on a course portal (for example, see http://www.itu.dk/people/rkva/2011-Fall-T17).

Exercises will be conducted in individual and small-group formats and will include hands-on learning with tools and techniques for social media analytics, case studies, and demos. 

Obligatoriske aktivititer:During this course students will be required to hand in five mandatory assignments (e.g. netnography, social graph analysis, social text analysis, tool audit, evaluation studies), that need to be approved before being eligible to register for the examination (i.e. being allowed to submit written work for examination). Failure to hand in these mandatory assignments on time will mean that the registration for examination is annulled. The deadlines for these five mandatory assignments are posted separately on the course portal. 
Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

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Litteratur udover forskningsartikler:Title: Social Media Metrics Secrets

Author: John Lovett

Publisher: John Wiley & Sons (27 July 2011)

ISBN-10: 0470936274

ISBN-13: 978-0470936276 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Mandag 08.00-09.50 Forelæsning ITU Aud 1
Mandag 10.00-11.50 Øvelser ITU Aud 1

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2013-04-24 No later than 2PM Skriftlige arbejder ITU Student Affairs and Programmes, wing 3D
2013-06-24 Tidspunkt oplyses senere Mundtlig eksamen ITU 4A30
2013-06-25 Tidspunkt oplyses senere Mundtlig eksamen ITU Aud 4
2013-06-26 Tidspunkt oplyses senere Mundtlig eksamen ITU Aud 4
2013-06-27 Tidspunkt oplyses senere Mundtlig eksamen ITU Aud 4