| Kursusnavn (dansk): | Projektledelse og produktion af digitalt indhold |
| Kursusnavn (engelsk): | Project Management and Production of Digital Content |
| Semester: | Efterår 2005 |
| Udbydes under: | cand.it., design, kommunikation og medier (dkm) |
| Omfang i ECTS: | 7,50 |
| Kursussprog: | Engelsk |
| Kursushjemmeside: | http://www.itu.dk/courses/PDI/E2005/index.html |
| Min. antal deltagere: | 0 |
| Forventet antal deltagere: | 40 |
| Maks. antal deltagere: | 60 |
| Formelle forudsætninger: | Participants have to be able to communicate in English. Participants must have prior knowledge of the methods and work processes of audience research and concept/format development either from participation in modules of this kind at ITU/another institution of higher education or from first-hands experience of these subjects from digital content creation and production. |
| Læringsmål: | The aim of this course is:
To enable the participant to apply project management theory, methods and practices to his/her participation in projects involving the development and production of digital content. The focus is on interactive multimedia - content rather than IT systems. In such projects, the participant is typically the project manager (small-scale multimedia projects), the assisting project manager or a member of a project team in which he/she has management or administrative tasks.
Having completed the course you will be able to:
¿ explain which disciplines and tasks are an integral part of the management of a digital content project (from the original idea and concept/format development, pitches and the subsequent development, validation and production of the product; in a given case to be able to identify activities or processes that are critical to the success of the product.
¿ draw up a basic project plan using the techniques and tools mentioned in lectures/course literature and used during work on cases (work breakdown, estimation, milestones, budget etc.)
¿ give an account of the central issues of the following management disciplines: quality assurance, risk management, progress management, knowledge management, contract management, financial mangement, the handling of changes (amendments or additions) in the life cycle of the project and ontologies/taxonomies for naming content (both essence and metadata).
¿ be able to carry out a basic risk analysis and take corrective action in the management of a project.
¿ be able to explain the pertinent issues of the following: the link between the project in hand and the business objectives of the organization concerned with the production, a stakeholder analysis, a communication plan (internal and external), a cost-benefit analysis, the drafting of estimates and project plans, project organization, human resources and project leadership, as well as concept/format and project evaluation
¿ be able to implement a project plan and on the basis of a range of decision-making inputs to take appropriate action from start to finish in a project.
¿ be able to articulate and negotiate project requirements both with the producing organisation and the various stakeholders that are involved in the project and its product.
The focus of the course is to be able to apply these competencies to a range of interactive multimedia production projects.
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| Fagligt indhold: | The course is of an introductory nature. Priority is given to comprehensive coverage of the issues facing project managers rather than going into considerable detail for each and every topic. An example of this is the intellectual property rights and contractual arrangements for a given digital product.
Central to the course are the two cases that require participants to apply theory, methods and practices covered in lectures to real-world digital production. The cases make full use of topical examples from Danish/international digital content productions.
The use of cases and brief tasks is to highlight the dependencies of resources, time, product scope and quality - and the existing competencies that can be allocated to the project by the producing organization and the other stakeholders throughout the course of the project.
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| Læringsaktiviteter: | 12 weekly lectures (including ultra-short activities) from 17-19
Work on two cases (in pairs/groups) from 19-21. Work on case one takes place for the first 6 weeks with the assignment submitted by session 7. Work on case two takes place from session 7 to 12 with submission of the second assignment immediately after session 12.
The teams for case two are not necessarily the same as for case one.
It is hoped to invited guest speakers for 3-4 of the 12 sessions.
NB! In the introductory week, meaning from 29 August to 2 September 2005 the course will run as usual with lectures from 17:00 to 19:00 and exercises from 19:00 to 21:00. |
| Eksamensform og -beskrivelse: | X. experimental examination form (7-scale; external exam), 13-skala, Ekstern censur External examiner, 13-point scale, B4: Oral examination based on written work (assignments based on the two cases). No preparation prior to the oral examination.
Assignment 1 based on case 1 to be submitted to the Examination Office in triplicate before session 7; Assignment 2 based on case 2 to be submitted to the Examination Office in triplicate immediately after session 12 (i.e. Friday noon of the week of session 12).
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| Litteratur udover forskningsartikler: | "The Project Manager"
by Richard Newton
Publisher: Financial Times / Prentice Hall
Language: English
Paperback 240 pages (published April 30, 2005)
ISBN: 0273701738
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Kursusoversigt