IT-Universitetet i København
  Tilbage Kursusoversigt
Kursusnavn (dansk):T17 Social Media Analytics 
Kursusnavn (engelsk):T17 Social Media Analytics 
Semester:Forår 2012 
Udbydes, e-business (ebuss) 
Omfang i ECTS:7,50 
Min. antal deltagere:25 
Forventet antal deltagere:25 
Maks. antal deltagere:80 
Formelle forudsætninger:There are no formal prerequisites for being admitted to the course. 
Læringsmål:After the course the student should be able to:

1. Characterize the social media phenomena
2. Explain the different paradigms in and emerging trends of online marketing and their potential impact on private and public organizations
3. Discuss the notion of criteria of effectiveness in online marketing
4. Define social media metrics across a range of dimensions.
5. Develop social media analytics metrics for a real-world case and generate implications for social media management 
Fagligt indhold:The subject of the course is social media analytics, with special attention to social networking and micro-blogging sites that are expected to influence online marketing practices over the next few years.
The content of the course is structured in a number of themes, for example:
• Social Media
o Descriptions and Definitions
o Social Media Marketing: Theory and Practice

• Online Marketing
o Search Engine Marketing
o Social Media Marketing (including Viral Marketing)
o Mobile Marketing

• Social Media Analytics
o Criteria of Effectiveness
o Metrics
o Techniques (e.g., Social Network Analysis, Semantic Analysis, Online Sentiment Analysis)
o Tools (e.g., SAS Social Media Analytics, Radian6, Trendrr, Spark)

• Social Media Management
o Social Graph and the Brand
o Emerging Organizational Roles (e.g., Social Media Manager, Chief Listening Officer)
o Case Studies 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

Lectures will be screen-recorded and made available on a course portal (for example, see

Exercises will be conducted in individual and small-group formats and will include hands-on learning with tools and techniques for social media analytics, case studies, and demos. 

Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

B4: Oral examination with written work but without time for preparation at the exam  

Litteratur udover forskningsartikler:Title: Social Media Metrics Secrets

Author: John Lovett

Publisher: John Wiley & Sons (27 July 2011)

ISBN-10: 0470936274

ISBN-13: 978-0470936276 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
Mandag 10.00-11.50 Forelæsning ITU Aud 3
Mandag 12.00-13.50 Øvelser ITU Aud 3

Eksamen afholdes på følgende tid og sted:
2012-05-16 No later than 3PM Skriftlige arbejder ITU The Examination Office (2E)
2012-05-31 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-06-01 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere
2012-06-04 Tidspunkt oplyses senere Mundtlig eksamen ITU Lokale oplyses senere