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Kursusbeskrivelse
Kursusnavn (dansk):Innovation og iværksætteri 
Kursusnavn (engelsk):Innovation and Entrepreneurship 
Semester:Forår 2014 
Udbydes under:Bachelor i digitale medier og design (bdmd) 
Omfang i ECTS:7,50 
Kursussprog:Dansk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:12 
Forventet antal deltagere:60 
Maks. antal deltagere:65 
Formelle forudsætninger:
 
Læringsmål:After the course the students should be able to:
• Analyze the relevant market, industry, organizational and financial factors for a new business idea or concept
• Describe the innovation process steps in the Entrepreneurial Process Model defined by Barringer et al
• Evaluate the business value and feasibility of a new business idea or concept
• Develop a business model for a new concept based on the analysis of the relevant market, industry, organizational and financial factors
• Asses the viability, profitability and risk of a business model, including legal issues and financing and cash flow considerations
• Develop an outline of a business plan for a new concept or business idea.
• Prepare an outline of an implementation plan on how to start a new business based on a given business model
• Construct and present an elevator pitch for a business opportunity from the business and implementation plans
• Reflect and apply the theory and methods to business ideas and concepts. 
Fagligt indhold:Introduction to Entrepreneurship - Recognizing Opportunities and taking them to the market.
A common definition of innovation is taking an idea to the market. This course provides an introductory overview of the necessary activities and analysis, and the challenges that need to be addressed in order to assess the business value of an idea and take it to market.

As the course provides only an introductory overview, it will not in itself give sufficient basis for taking a business idea to market successfully. Students having a business idea they might wish to commercialize are invited to explore and develop their business idea in their bachelor thesis, drawing on the methods and models introduced in this course.

The topics covered are:
• Introduction to Entrepreneurship
• Recognizing Opportunities and Generating Ideas
• Feasibility Analysis
• Writing a Business Plan
• Industry and Competitor Analysis
• Developing an Effective Business Model
• Preparing the Proper Ethical and Legal Foundation
• The Importance of Intellectual Property
• Assessing a New Venture’s Financial Strength and Viability
• Building a New-Venture Team
• Getting Financing or Funding
• Unique Marketing Issues
• Preparing for and Evaluating the Challenges of Growth and strategies for growth. 
Læringsaktiviteter:12 forelæsninger og 12 øvelsesgange

12 forelæsninger og 12 øvelsesgange.

Undervisningen foregår på dansk.

The course consists of 12 weeks with lectures, exercises/case work/group presentations and home work. Each group selects a business idea/opportunity to work with. The business ideas/opportunities should be concepts or new business ideas which can be analyzed for feasibility and worked on, modified, or potentially discarded and replaced, throughout the course, leading to a complete outline business and implementation plan for the opportunity finally selected, which is presented at the exam with a recommendation on how to proceed with the idea and bring it to market, covering all the learning goals listed above.
Each group presents their findings at the last lecture and receives feedback. Based on the feedback groups update and hand in their final report

Lectures are based on dialogue; Students are expected to participate actively and discuss ideas and concepts debated during the lectures.

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Information om studiestruktur
Dette kursus indgår på sjette semester på bacheloruddannelsen i digitale medier og design. 

Obligatoriske aktivititer:Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./
There are no mandatory activities. Please, change this text ONLY when there are mandatory activities. 
Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern prøve

The written work consists of an 8-10 page report that presents the key points of a business plan for the selected business opportunity, highlighting the most important findings from each of the analysis’ presented in the course (see learning goals).

The written work is undertaken in groups of five or six. Scope of the report: Max 10 pages. Back up information may be put in appendix; the students cannot expect the examiners to have read the appendices, and the appendix will not be considered in the grading. The appendix serves as reference for readers with special interest in understanding in more detail about specific points made in the report.

Exam is individual, each student starts with a 1-2 minute elevator speech presenting the case like it would be presented to a venture capitalist. Each Student draws a random question on a topic extracted from any part of the course syllabus, and the student is expected to explain the theory on the topic and relate it to the case and reflect on how it applies to the case. Exam is 20 min per student including evaluation and feedback. The exam grading is based on the student’s capability to fulfill the learning goals listed above in the report, in the 2 minute elevator speech, and in the quality and preciseness of the answers obtained during the questioning by the teacher and external examiner.  

Litteratur udover forskningsartikler:Bruce R barriner and R. Duane Ireland: Entrepreneurship – successfully launching new ventures, 4th edition (paperback), Prentice Hall, ISBN 10: 0-273-76140-4 and (possibly) various material handed out during the course. 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Onsdag 12.00-13.50 Forelæsning ITU 5A14-16
Onsdag 14.00-15.50 Øvelser ITU 5A14-16

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2014-05-14 14:00 Skriftlige arbejder ITU To be uploaded in learnIT
2014-06-03 08:00-18:00 Mundtlig eksamen ITU 2A12
2014-06-04 08:00-18:00 Mundtlig eksamen ITU 2A12
2014-06-06 08:00-18:00 Mundtlig eksamen ITU 2A12