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Kursusbeskrivelse
Kursusnavn (dansk):Servicedesign: teori og praksis 
Kursusnavn (engelsk):Service Design: Theory and Practice 
Semester:Forår 2014 
Udbydes under:Master i it, Interaktionsdesign (ind) 
Omfang i ECTS:7,50 
Kursussprog:Engelsk 
Kursushjemmeside:https://learnit.itu.dk 
Min. antal deltagere:12 
Forventet antal deltagere:25 
Maks. antal deltagere:25 
Formelle forudsætninger:OBS: der er kursusspærring mellem dette kursus og kurserne "Introduction to Service Design" og "Service Design" på Digital Kommunikation og Design. Studerende, der har taget disse kurser tidligere, kan ikke tage Service Design - teori og metode på master i it, Interaktionsdesign 
Læringsmål:By the end of this course, you should be able to:
- recognize essential characteristics of services,
- identify and analyze elements of service ecosystems and their interaction with each other,
- assess social, technological and business contexts of service ecosystems,
- use appropriate research methods to understand user experience at various touch points and throughout the service,
- identify service innovation opportunities,
- develop service concepts, blueprints, and strategies,
- communicate your analyses and new service designs articulately and persuasively in multimodal texts. 
Fagligt indhold:This course introduces you to the theories and methods of service design. Through lectures, case studies and workshops, the course presents conceptual and operational tools for analyzing or improving existing service ecosystems as well as for developing new services. You will explore topics central to service design such as technological and business contexts of services, service strategy, journey mapping, user experience assessment for services, touch-point analysis and design, service interaction, front- and back-stage processing, development of service blueprints, service prototyping, service co-creation, change management and service implementation.

This course is designed for IT practitioners, interaction designers and others preparing for the role of designing and executing services or products that are part of larger systems. 
Læringsaktiviteter:14 ugers undervisning bestående af forelæsninger og øvelser

For further details, see your course syllabus. 

Obligatoriske aktivititer:You are required to turn in mandatory assignments throughout the semester in order to be eligible for the final exam. There will be a total of 6 mandatory assignments (4 written assignments + 2 group presentations). For further details (instructions, due dates, etc.), see your course syllabus. 
Eksamensform og -beskrivelse:X. experimental examination form (7-scale; external exam), 7-trins-skala, Ekstern censur

Final Deliverables:
1. Final Project Report (Group)
2. Essay (Individual)

For further details (instructions, due dates, etc.), see your course syllabus.  

Litteratur udover forskningsartikler:TBA 
 
Afholdelse (tid og sted)
Kurset afholdes på følgende tid og sted:
UgedagTidspunktForelæsning/ØvelserStedLokale
Torsdag 17.00-18.50 Forelæsning ITU 5A14-16
Torsdag 19.00-20.50 Øvelser ITU DesignLab

Eksamen afholdes på følgende tid og sted:
EksamensdatoTidspunktEksamenstypeStedLokale
2014-05-21 Before 14:00 PM Skriftlige arbejder ITU To be uploaded in learnIT